Central and Eastern Europe Telecoms Industry Trends and Forecasts to 2019 adds report “Central and Eastern Europe Telecoms Market: Concise Trends and Forecasts (6 Countries) 2014-2019”to its store.

Smart devices and new-generation fixed and mobile networks will improve the customer mix in Central and Eastern Europe, but this will not entirely compensate for competitive and EU regulatory pressure.

Central and Eastern Europe (CEE)Telecoms service revenue peaked in Central and Eastern Europe (CEE) in 2012 – 5 years after it did so in Western Europe (WE) – before beginning to decline. This 5-year lag will be even shorter for the revenue streams – messaging and non-handset mobile broadband – that are declining because of smartphone adoption. Smartphone take-up has been rapid in CEE, accelerating the rate at which over-the-top (OTT) services have replaced SMS usage, and driving the replacement of USB modems with tethering – trends that increasingly closely mirror those in WE.

This report and the accompanying data annex provide:

  • a 5-year forecast of more than 100 mobile and fixed key performance indicators (KPIs) for the region as a whole and for 6 countries
  • well-documented forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators
  • an analysis of the trends, drivers and an explanation of the significant changes to our previous forecasts for the region, which were published in December 2013.


Geographical coverage

Region modelled

  • Central and Eastern Europe

Countries modelled individually

  • Czech Republic
  • Hungary
  • Poland
  • Romania
  • Russia
  • Turkey

Countries modelled as part of the region as a whole

  • Albania
  • Belarus
  • Bosnia
  • Bulgaria
  • Croatia
  • Estonia
  • Latvia
  • Lithuania
  • Macedonia
  • Moldova
  • Montenegro
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine



  • Handset, mobile broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G
  • Smartphone,
  • non-smartphone


  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTH/B, cable, BFWA, other

Fixed and mobile voice traffic

  • Outgoing minutes, MoU


  • Mobile
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, M2M
  • Handset voice, messaging, data
  • Fixed
  • Service, retail
  • Voice, broadband, IPTV, dial-up, BNS
  • DSL, FTTH/B, cable, BFWA, other

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice

Table of Contents

7.Executive summary
8.Telecoms operators in Central and Eastern Europe are facing the same challenges of market maturity as those in Western Europe
9.Smartphones and new-generation networks will improve the customer mix, but will not fully offset competitive and regulatory pressure
10.Mobile handset data will be the single largest source of revenue growth during the next 5 years, driven by smartphone take-up
11.Mobile revenue will decline more than fixed in all countries in CEE during the forecast period because of intense competition in the mobile market
12.Forecast revision: We have reduced our forecast for CEE revenue in 2018 by 1% to reflect an even more negative scenario for mobile voice services
13.Key trends, drivers and assumptions for the mobile market