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UK Travel Money Research Report May 2014

There are opportunities for big name brands in the fragmented travel money market, where price often comes secondary to convenience, and consumers prefer the reassurance of a well-known brand. Brands have the opportunity to take advantage of the potential growth of pre-paid cards. However, if they are to do so, currency cards must be repositioned as a safe and convenient way to carry cash rather than as an alternative to credit or debit cards.“There are opportunities for big name brands in the fragmented travel money market, where price often comes secondary to convenience, and consumers prefer the reassurance of a well-known brand. Brands have the opportunity to take advantage of the potential growth of pre-paid cards. However, if they are to do so, currency cards must be repositioned as a safe and convenient way to carry cash rather than as an alternative to credit or debit cards.

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Table of Content

Introduction

Abbreviations

Executive Summary

The market

Value of overseas spending expected to increase

Figure 1: Forecast for annual spending abroad by UK residents, 2008-18

Market factors

Overseas visits increased in 2013

Companies, brands and innovations

Brand promotion

Figure 2: Top 4 advertisers of travel money services (including foreign currency pre-paid cards), 2013/14

Who’s innovating?

The consumer

Travel and holiday trends

Figure 3: Holiday and travel trends, March 2014

Methods of spending abroad

Figure 4: Methods of spending while abroad, March 2014

Ways of arranging and collecting foreign currency

Figure 5: Ways of arranging foreign currency, March 2014

Attitudes towards using payment cards abroad

Figure 6: Attitudes towards using payment cards abroad, March 2014

Attitudes towards pre-paid cards

Figure 7: Attitudes towards pre-paid cards, March 2014

Attitudes towards travel money and spending abroad

Figure 8: Attitudes towards travel money and spending abroad, March 2014

What we think

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Issues and Insights

Pre-paid card providers need to re-educate consumers to dispel the myths

The facts

The implications

A strong brand is important to travel money success

The facts

The implications

Mobile and tablet apps have the potential for growth

The facts

The implications

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