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The Conservation Alliance Announces Seven New Members

Growth Continues as The Conservation Alliance Pushes to Grow Grant Fund

Bend, Ore., January 20, 2016 – Seven outdoor industry companies have joined The Conservation Alliance since August 2015. This growth strengthens the organization as conservation opportunities flourish throughout North America.

The new members include: Garmont; Hipcamp; Nuun; Seaview Outfitters; Shift Advantage; Ursack; and Cascade Designs (parent company of the MSR, Therm-a-Rest, Platypus, SealLine, and PackTowl brands).

The Conservation Alliance is excited to welcome these companies to a list of more than 200 outdoor industry members. Each member company pays annual dues into a central fund, and The Conservation Alliance donates those funds to grassroots conservation organizations. The Alliance plans to donate $1.65 million in 2016, an increase of $50,000 over 2015.

“We continue to attract great companies, large and small, to our organization,” said John Sterling, Conservation Alliance Executive Director. “We take this growth as a sign that brands value our model of companies working together to protect the wild places so important to their customers.”

The new members include a wide range of outdoor industry stakeholders – from manufacturers of outdoor apparel, footwear and nutrition to online camping reservations, to sustainability consultants.

“We are proud to maintain such a diverse membership of companies that comprise the outdoor industry,” said Sterling. “Conservation is one issue that most brands in the industry agree is a top priority. Together, we are working to protect our last wild places.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since 1989, The Conservation Alliance has contributed more than $15 million, awarded 508 grants, and helped protect 45.5 million acres, 2,972 river miles, remove or halt 28 dams, acquire 11 climbing areas & designate five marine reserves.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.

Media Contact:
Verde Brand Communications
Julie Evans
970.259.3555
Julie@verdepr.com