Winstanley Partners joins forces with Yo-Zuri America, Inc.

Marketing agency will tackle creative for fishing lure manufacturer

LENOX, Mass. – Marketing firm Winstanley Partners based in Lenox, Mass., has announced a new creative partnership with Yo-Zuri America, Inc.

The Japanese company Yo-Zuri is known worldwide for crafting superior fishing lures, fishing lines, and leaders; Yo-Zuri America, Inc. was established in 2003 to service all of the U.S., Canada, Central America, and South America from its headquarters in Port St. Lucie, Fla.

“As familiar as we are with the outdoor market, joining the Yo-Zuri team is an exiting venture for us,” said Ralph Frisina, Winstanley Partner’s creative director. “Yo-Zuri is as dedicated to creating new products as it is to hitting up consumers with bold, forward thinking work. They are truly one of the new clients that everyone in the shop wants to work with.”

Winstanley Partners is providing a variety creative services including new advertising campaigns and website design.

Contact: Jaclyn Stevenson,, (413) 881-4126

About Winstanley Partners

Winstanley Partners is a marketing, creative design, communications, and interactive agency located in the Berkshires of Massachusetts.With a client roster that includes companies such as GE, Pelican, Polar Beverages, Spalding, and many more. For more information, visit, or call 413.637.9887.