US Denim Jeans Market Report: 2014 Edition

The US apparel industry is large, mature, and highly fragmented. This industry has stretched the boundaries of its creativity and imagination to find new ways to increase selling opportunities and achieve competitive edge globally. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments.

Denim jeans have become a necessity and wardrobe staple as it offers comfort and a longer life span compared to other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Over the years, denim has revealed its capability to overcome age and gender barriers. In the US, denim is the most extensively produced and used apparel. The growth of denim category is further fuelled by the growth in premium denim market. The market is projected to grow further in years to come due to economic, social and demographic trends.

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The denim jeans market in the US is highly consolidated as famous brands like Levi’s, Lee and Wrangler holds a large part of total market share. Levi’s (All Brands), Wrangler and Lee are the topmost denim brands for men, while Levi’s (All Brands), American Eagle Outfitters and Old Navy are the leading denim brands for women in the US.

This report analyzes the development of the "US Denim Jeans Market", with a focus on its segments including: women's and men's denim jeans market. It also studies the import/export pattern in the US. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The four major players in the US denim industry, VF Corporation, Fifth & Pacific Companies, True Religion and Levi’s Strauss are being profiled in the report highlighting their key financials and strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

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Table of Contents

1. Market Overview
1.1 Overview
1.2 Manufacturing Process
1.3 Types of Jeans
1.4 Apparel Supply Chain
2. Market Size    
2.1 Global Market
Apparel Market Value
Per Capita Spend
Jeans Market Share by Region
2.2 The US Market
2.2.1 US Apparel Market
Market Value
Men’s vs Women’s Apparel
Imports by Country
2.2.2 The US Jeans Market
Overall Market Value
Women’s Jeans Market
Market Value
Market Volume
Price Trend
Distribution Channel Share
Men’s Jeans Market
Market Value
Market Volume
Price Trend
3. Market Dynamics
3.1 Key Trends
3.1.1 Amount of Money Consumers Spend on Apparel
3.1.2 Factors Important to Purchase of Jeans
3.1.3 Denim Jean Ownership Trend
3.2 Growth Drivers
3.2.1 Economic Development in the US
3.2.2 Rising US Population
3.2.3 The US Household Final Consumption Expenditure
3.2.4 Growing ecommerce Market
3.3 Challenges
3.3.1 Apparel Industry Challenges
3.3.2 Risk of Forgery
3.3.3 Changing Fashion Trends
3.3.4 High Import Tariffs on USA Made Jeans
3.4 Significant Developments
3.4.1 Levi’s Launched New Shaping Denim Concept Levi’s Revel
3.4.2 The Originals Collection by True Religion
4. Competitive Landscape
Competitive Overview
Market Share
Sales Growth Comparison
5. Company Profiles    
5.1 VF Corporation
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
Undertaking Lead in Innovation
Build Lifestyle Brands
5.2 Liz Claiborne, Inc.
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
Strategic Acquisitions & Investments
Promote Diversity
5.3 True Religion
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
Build Brand Recognition
Marketing & Communication Strategy
5.4 Levi Strauss & Co.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
Expand the Reach of Brands
Drive the Profitable of Core Business
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

List of Tables

The US Retail Sales of Women’s and Men’s Apparel (2011 vs. 2012)
The US Apparel Imports by Value (YTD May 2013)
The US Market for Women’s Jeans (20122013)
Women's Jeans Sales by Price (20122013)
The US Market for Men’s Jeans (20122013)
Men's Jeans Sales by Price (20122013)
Share of the US Premium Jeans Brands in Western Europe (2012)
Market Share of Jeans by Company (20092012)
Sales Growth of Key Players in Jeans Market (20092012)
Dependent & Independent Variables (2008– 2013)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

List of Charts