92 Global Brands, 53 Resorts, 50 Professional Athletes &
13 Snow Sports Trade Groups & Associations Unite For Climate Action
September 9, 2015 - As US negotiators prepare for the UN Climate Conference/COP21 in Paris in November, the largest group of snow sports brands, resorts, professional athletes and trade groups/associations ever assembled have come together to offer their united support and stress the need for a strong agreement to reduce global carbon emissions.
Assembled by industry trade groups Snowsports Industries America (SIA), The National Ski Areas Association (NSAA) and nonprofit Protect Our Winters (POW), the group represents the most influential brands and athletes in snow sports.
“Your work is critical in moving our country towards a clean energy economy, driving innovation and economic growth and helping us improve our resiliency over the long term,” the letter states, addressed to President Obama.
SIA’s David Ingemie added, “As an organization whose members do business globally, it is vital that this important issue of climate change is addressed from a global perspective, and that all governments step up to work on reducing the human impact on climate change. We think this will begin to happen with strong, intelligent leadership from Washington.”
“Ski areas adopted a policy on climate change in 2002, and we have worked ever since to implement our 'reduce, educate, advocate' approach to addressing climate,” said NSAA President, Michael Berry. “While we have incorporated carbon reduction measures in our own operations, across-the-board change won't happen without strong leadership from Washington,” said Berry.
“This diverse group is our industry leadership - an industry that generates over $62 billion for the US economy and supports over 964,000 tourist-related jobs. This represents every facet of our community and we want to make sure that the President knows that he has our support in advance of these tough negotiations,” said POW’s Executive Director, Chris Steinkamp.
The letter was sent to The White House today. It will also be hand delivered to the Paris negotiating team by a representative group of snow sports athletes, resorts and corporations in late October.
To see the entire letter, please visit: www.protectourwinters.org/climateletter
About Protect Our Winters
Protect Our Winters (POW) was founded in 2007 by pro snowboarders Jeremy Jones after seeing the impacts of climate change first-hand. With over 125,000 supporters globally, Protect Our Winters is the voice of the global winter sports community against climate change. Our mission is to unify and mobilize the global community, led by the most influential voices in our sports. For more information, www.protectourwinters.org
Chris Steinkamp, Executive Director
Protect Our Winters