ViSalus Founders Lead Management Buyout

Company to Revert to Private Ownership in $143 Million Transaction

TROY, MI – September 2, 2014 – ViSalus, Inc, the weight-loss and fitness company known for its mission of Challenging the World… 10 lbs. at a Time through the PROJECT 10TM Challenge, a personal health and lifestyle transformation platform, announced today that its Co-Founders and key stockholders have reached an agreement in principle to complete a transaction with Blyth, Inc. (NYSE: BTH) in which all shares of ViSalus redeemable convertible preferred stock will be exchanged for ViSalus common stock. ViSalus’ Founders’, employees’ and early stockholders’ ownership of ViSalus will increase to 90%. Blyth will continue to be an equity holder, retaining 10% of ViSalus common stock. The transaction will also eliminate ViSalus’ obligation to redeem approximately $143 million of its preferred stock, most of which is owed to the company’s three Co-Founders, as well as Blyth’s guarantee of that obligation.


“The Co-Founders and I are very excited to go ‘all in’ on a business that we started and the future prospects of which we believe in wholeheartedly. I am also personally grateful to the Goergens and to Blyth for nearly 10 years of mentoring and support,” stated Ryan Blair, ViSalus Co-Founder and CEO.


ViSalus Co-Founder and Global Ambassador Nick Sarnicola, and ViSalus Co-Founder and CMO, Blake Mallen further noted, “We are completely invested in the success of our company and believe that our long-term growth prospects have never been better.”


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About ViSalus


Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus is the company behind the PROJECT 10™ Challenge, personal health and lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and supportive global community.