Zane Benefits Publishes New Information on Defined Contribution Sales Tips

Today, Zane Benefits, the #1 Online Health Benefits Solution, published new defined contribution sales tips.

According to Zane Benefits’ website, over 2.3 million small businesses don't offer health insurance in the US. However, the majority of small businesses want to offer health insurance to recruit and retain employees. Before defined contribution health plans, there was little a broker could do to help businesses that couldn’t afford group health insurance.

According to Zane Benefits’ website, by offering a defined contribution solution, brokers have another tool to diversify and grow their book of businesses in this changing health insurance market. Zane Benefits recommends that brokers maximize this market by:

1. Prospect the Right Company for Defined Contribution

2. Shift from Salesperson to Consultant

3. Adjust Sales Approach with Small Businesses

Click here to read the full article.


About Zane Benefits

Zane Benefits, the #1 Online Health Benefits Solution, was founded in 2006 to revolutionize the way employers provide employee health benefits in America. We empower employees to take control over their own healthcare, while helping employers recruit and retain the best talent. Our online solutions allow small and medium-sized businesses to successfully transition to a health benefits program that creates happier employees, reduces costs and frees up more time to serve their customers. For more information about ZaneHealth, visit