Mid-States rebrands with help from Zydeco Design

Minneapolis, MN - Mid-States Distributing Company, Inc. rebranded and relaunched as Mid-States in January 2015 at their winter trade show. They engaged Zydeco Design to work on discovery, brand strategy, positioning, naming, tagline, identity and image system development for their corporate brand and also for their trade show series brand.

"Mid-States sources, develops and delivers best in class services and products to their members," said Nathalie Wilson, President of Zydeco Design. "They are the heart and soul of farm, ranch and home. We are delighted to be working with them on their marketing communications."

Mid-States launched its new corporate brand at its annual winter trade show held this week at the Minneapolis Convention Center. Their trade shows are now branded as "The Rendezvous" and will provide showcase opportunities for members and their supplier partners. January's Rendezvous show theme was "We Are Mid-States" to emphasize the collective strength of the members, suppliers and central services of Mid-States. Zydeco Design worked on the trade show series' naming, identity, image system and show experience implementation.

About Mid-States
Established in 1954, Mid-States is a buying group of independently owned and operated farm and ranch store retailers with locations throughout the United States and Canada. The corporate office is located in Mendota Heights, MN.