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GHOST Brand Bicycles Available to US Consumers for Purchase at REI

Now outdoor enthusiasts have access to the esteemed German-engineered bicycle line

SEATTLE (Feb. 23, 2015) REI, the national outdoor gear and apparel retailer has partnered with a leading German manufacturer of high-performance bicycles to bring the GHOST brand to the United States. The full suspension mountain bike models Kato FS 7, Riot 7 LC, and other select models, are now available for purchase exclusively through REI.com.

Over the past two decades, GHOST bicycle designs have won a number of international awards and are considered to be among the best in the world. REI will offer 41 GHOST mountain, road and city bicycle models ranging in price from $649 at the entry level up to $7,999 at the premium level for discerning and advanced riders. GHOST bicycles will be sold on REI.com for direct-to-consumer delivery nationwide and free in-store pick up at REI stores. The Kato FS 3 will also be available in REI stores starting in March.

“We are incredibly proud to introduce GHOST to the U.S.,” says Mark Harding, REI Merchandising Cycle Manager. “These bikes have the attention to detail you would expect from German engineering and a ride you’ll fall in love with.”

About REI

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 5.6 million active members who expect and love the best quality gear, inspiring expert classes and trips and outstanding customer service. REI has 138 stores in 33 states. If you can’t visit a store, you can shop at REI.com, REI.com/outlet or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 150 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally trained, expert instructors who teach beginner- to advanced-level courses about a wide range of activities. To invest in the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits who create access to–and steward–the outdoor places that inspire us.

About GHOST

Founded in 1993 in the Bavaria region of Germany, GHOST creates award winning bicycles using innovative technologies paired with unique design details. GHOST is part of Accell North America who is committed to leading in cycling innovation in product, brand and specialty business practices to grow Bicycle Retail in North America. Accell North America is the North American business entity of Accell Group, NV, Europe’s leading bicycle company. Accell North America, located in Kent, Wash., is completely focused on growing the specialty bike business by providing excellence in customer service, product innovation, profitability and brand marketing on the regional and national levels.

MEDIA CONTACT:

Lars-Erik Johnson | Verde Brand Communications | lars@verdepr.com | 208.570.5541 

Courtney Gearhart | REI | cgearha@rei.com | 253.437.7308