Specializing In Strategic Planning For Multi-Location And Franchise Brands, Wiideman Consulting Group Founder Has Created Powerful Key Strategies for SKECHERS, Public Storage and Linksys
La Mirada, CA – January 5, 2016 - Steve Wiideman is a big believer in a famous quote by Jim Rohn, the influential entrepreneur, motivational speaker and author of Five Major Pieces to the Life Puzzle Jim Rohn: “You don’t have to do extraordinary things to get what you want, you only have to do ordinary things extraordinarily well.”
The Orange County, California based strategic planning specialist – founder of Wiideman Consulting Group – embodied this credo long before he became renowned as “SEO Steve” for the extraordinary breakthroughs he helped achieve for Fortune 500 companies and local small startups alike.
In that capacity, he has spent the past 15 years creating a powerful niche as a “scientist” and practitioner of local and ecommerce search engine optimization and paid search engine advertising.
While sharing his vast and always expanding expertise via popular the popular, invaluable eBooks SEO Content Writing Guide, SEO in a Day, SEO Blog Optimization and Four Layers of the SEO Model, Wiideman’s innovations have played a key role in the inbound successes of a wide variety of national brands – including Disney Parks and Resorts (where he served as SEM Account Manager for Disneyland.com and AdventuresByDisney.com), Linksys, Public Storage, Meineke Car Care Centers and SKECHERS. He currently consults with several Fortune 500 brands in retail, consumer electronics and multi-location services.
Dedicated to developing creative strategies that garner organic links and mentions (signals used by search engines to rank web pages) to web properties in addition to strategizing website migrations, upgrades and social media initiatives, Wiideman has been featured in a wide variety of media platforms. These include CNN Money, Entrepreneur Magazine, Marketing Sherpa, National Journal and CNBC.
Wiideman is a frequent panelist at online marketing events and is popular with many California based meet-up groups and networking events. He also conducts online video and in-person presentations at various conferences and tradeshows on such topics as the history of SEO, link building, local ranking factors, SEO standards and responding to search engine updates.
He has a simple, effective way to prove the effectiveness of “search and click” behavior that also helps establish his credentials for the uninitiated. He asks his audience to type “SEO Expert” into Google; invariably, they find him ranked among the top natural results. Anyone who does that today will find his site, www.seosteve.com the first listing after scrolling down from paid for results.
Wiideman breaks down his role as search engine optimizer into three parts: 1) To provide the most useful content for any user performing a particular search, analyzing intent to buy vs. general information gathering; 2) having the most visibility for a client’s content, via hyperlinks and mentions; and 3) analyzing long term user behavior signals, i.e. “Click and Stay.”
With the launch of SEO Roadmap, a revolutionary breakthrough in search engine self-reliance, in early 2015, Wiideman is furthering his ability to liberate businesses from the “shackles” of agency support. The mission of this dynamic model is stated on seoraodmap.org: “Regardless of what so-called SEO experts tell you search engine optimization is absolutely something you can do yourself with a web developer and an outreach person with great communication skills.”
By using The Wiideman Consulting Group’s free roadmap suggestions, businesses can start earning traffic from Google, Bing and Yahoo! without spending $5,000 a month on –agencies or consultancies. The following main topics are covered: Technical SEO; Usability & Conversion; Content Strategy; Social Media; Online Reputation; Relationship Building; and Local SEO.
Whether he’s sharing his expertise with at conferences or discussing customized strategic options with potential clients one on one, Wiideman always tells them that they should never trust an SEO expert who doesn’t practice what he or she preaches.
“The bottom line,” he says, “is that I’m always trying to provide and improve your content’s relevancy, and build and improve your authority for a set of topics in your specific industry, as well as the visibility of content through relationships. I love getting great feedback from business owners, but I’m equally excited to share my knowledge at the conferences and free workshops I offer. I love being around people who share the same passion for search that I have!”