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Researchmoz | Childrens Personal Care - US - March 2014

Researchmoz presents this most up-to-date research on"Childrens Personal Care - US - March 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

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The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market.

Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Figure 1: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18

Market factors

Population of children younger than 6 expected to grow the most

Hispanic population growth will help the market

Segment performance

Figure 2: Total US retail sales and forecast of children’s personal care products, by segment, at current prices, 2010-15

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Figure 3: Share of MULO sales of children’s personal care products, by leading companies, 2013

The consumer

Children’s oral care products most popular among parents

Figure 4: Kid-specific personal care products purchased, January 2014

Children’s excitement to use CPC products drives purchase

Figure 5: Reasons for purchasing kid-specific personal care products, January 2014

Parents most commonly consider flavor, packaging, and product ingredients

Figure 6: Factors influencing purchase of kid-specific personal care products, January 2014

New functional benefits are needed to induce parents to pay more for CPC products

What we think

Issues and Insights

Better engage with dads

The issues

The implications

Reinvigorate a struggling haircare segment

The issues

The implications

Keep children in CPC market for longer

The issues

The implications

Trend Application

Trend: Prepare for the Worst

Trend: Extend My Brand

Mintel futures: Brand Intervention

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Market Size and Forecast

Key points

Category expected to grow steadily due to bath and body care and suncare

Sales and forecast of children’s personal care products

Figure 7: Total US retail sales and forecast of children’s personal care products, at current prices, 2008-18

Figure 8: Total US retail sales and forecast of children’s personal care products, at inflation-adjusted prices, 2008-18

Fan chart forecast

Figure 9: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18

Market Drivers

Key points

Population of children younger than 6 expected to grow the most

Figure 10: Population younger than 18, 2008-18

Hispanic families present opportunity for the market

Figure 11: Population, by race and Hispanic Origin, 2008-18

Figure 12: Households with own children, by race and Hispanic origin of householder, 2013

Figure 13: Population younger than 18, by race and Hispanic origin, 2008-18

Greater consumer knowledge of product ingredients impacts market

Children entering puberty younger, most likely due to childhood obesity

Figure 14: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010

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