JSB Market Research : Brazil 2014 Wealth Book


This Brazil 2014 Wealth Book is the result of WealthInsight’s extensive research covering the high net worth individual (HNWI) population and wealth management market in Brazil.

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This report reviews the performance and asset allocations of HNWIs and Ultra HNWIs in Brazil. It also includes an evaluation of the local wealth management market.


  •  Independent market sizing of Brazilian HNWIs across five wealth bands
  •  HNWI volume, wealth and allocation trends from 2009 to 2013
  • HNWI volume, wealth and allocation forecasts to 2018
  • HNWI and UHNWI asset allocations across 13 asset classes
  • Geographical breakdown of all foreign assets
  • Alternative breakdown of liquid vs investable assets
  •  Number of UHNWIs in major cities
  • Number of wealth managers in each city
  • City wise ratings of wealth management saturation and potential
  • Details of the development, challenges and opportunities of the wealth management and private banking sector in Brazil
  • Size of the Brazilian wealth management industry
  • Largest private banks by AuM
  • Detailed wealth management and family office information
  • Insights into the drivers of HNWI wealth

Reasons To Buy

  • The WealthInsight Intelligence Center Database is an unparalleled resource and the leading resource of its kind. Compiled and curated by a team of expert research specialists, the database comprises dossiers on over 95,000 HNWIs from around the world.
  • The Intelligence Center also includes tracking of wealth and liquidity events as they happen and detailed profiles of major private banks, wealth managers and family offices in each market.
  •  With the Database as the foundation for our research and analysis, we are able obtain an unsurpassed level of granularity, insight and authority on the HNWI and wealth management universe in each of the countries and regions we cover.
  • Report includes comprehensive forecasts to 2018.
  • Also provides detailed information on UHNWIs in each major city.

Key Highlights

  • There were 191,703 HNWIs in Brazil in 2013. These HNWIs held US$966 billion in wealth, and wealth per HNWI was US$5,037,188.
  • In 2013, Brazilian HNWI numbers fell by 1.3%, following a 2.9% decrease in 2012.
  • Growth in HNWI wealth and volumes is expected to improve over the forecast period. The number of Brazilian HNWIs is forecast to grow by 17% to reach 233,837 by 2018, and HNWI wealth is expected to grow by 27% to reach US$1.32 trillion by 2018.
  • At the end of 2013, Brazilian HNWIs held 22.6% (US$219 billion) of their wealth outside their home country, which is line with the global average of 20–30%.

Table of Contents

 1 Introduction

 1.1 Details of this Report

 1.2 Definitions

 2 Summary

 3 Wealth Sector Fundamentals

 3.1 Political Background

 3.2 Economic Background

 3.3 Social Background

 3.4 Benchmarking Brazilian Wealth in Context

 3.4.1 Distribution of wealth in Brazil

 3.5 HNWI Volume and Wealth Trends

 4 Findings from the WealthInsight HNWI Database

 4.1 Trends in HNWI Wealth to 2018

 4.1.1 HNWI trend analysis

 4.1.2 Wealth band trends

 4.1.3 Demographic breakdown of HNWIs

 4.1.4 HNWIs – job titles

 4.1.5 HNWIs – industry breakdown

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