Europe Predictive Analytics Market is Expected to Reach a Value of $2,106.8 Million by 2019

The report “Europe Predictive Analytics Market by Application (Customer Analytics, Marketing Analytics, Operation & Workforce Management, Risk Analytics, Fraud Analytics, Network Analytics), by Vertical (BFSI, Consumer Goods & Retail, Environment & Government) - Analysis & Forecast to 2019” defines and segments the predictive analytics market with an analysis and forecast on the basis of revenue. This market was estimated to be $670.5 million in 2014 and is expected to reach $2,106.8 million by 2019, at a CAGR of 25.7% from 2014 to 2019.

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The segmentation of European predictive analytics market has been done on the basis of application, industry vertical, geography, and company. The U.K., Germany, France, and Rest of Europe are the regions in which market has been segmented. Rest of Europe here includes countries such as Spain, Italy, Netherlands, and Switzerland. The growth of predictive analytics is primarily driven due to an increased demand for structured data and prediction of consumer behaviour and trends. Limited access to finance is the major restraining factor of this market.

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The report also provides a considerable competitive landscape of the operating companies in this market. The main companies that operate in the market, which are extensively covered in this report include IBM, Oracle, SAP, SAS, Teradata, and MicroStrategy. The activities of these companies such as product launch, mergers and acquisitions, global alliances and partnerships have also been covered. In order to present an in-depth understanding of the competitive landscape, this report has also mentioned the company profiles of certain key market participants. The market share analysis of these key players are arrived at, based on key facts, annual financial information, and interviews with key opinion leaders such as CEOs, directors, and marketing executives.

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The report further analyzes the market on the basis of applications. These applications are customer analytics, marketing analytics, operations & workforce management, risk analytics, fraud analytics, network analytics and others. The applications contain the major share of the market and their implications have also been taken into consideration.

Key players in the Europe Predictive Analytics Market include –

  • IBM Corporation
  • Oracle Corp
  • SAS institute, Inc.
  • SAP SE
  • Teradata Corporation
  • Microstrategy Inc

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