China Tourism Industry Report, 2012-2014 by True Market Research

China Tourism Industry Report, 2012-2014 of Sino Market Insight forecasts that in 2014 the revenue of China’s tourism industry from domestic tourism will reach RMB 2.92137 trillion, accompanied by a compound growth rate of 18% during 2011-2014. 

In the first half of 2012, cumulative number of China’s domestic tourism climbed 14.6% YoY to 1.55 billion person-times, an increase of two percentage points over the same period last year; inbound tourists across the country amounted to 65.8878 million person-times, down 0.58% YoY, of which, the number of inbound tourists in April saw a year-on-year decline of 3.97%, hitting a new record low growth rate of tourist arrivals since 2010. 

In this period, from a regional perspective, Guangdong Province still received the most inbound tourists, up to 14.738 million person-times, a year-on-year increase of 3.93 percentage points, on account of being adjacent to Hong Kong, which contributed 61.4% of the number. With respect to the source distribution, tourists from South Korea, Japan, the United States and Russia occupied the first four positions as usual, maintaining the neighboring tourists-dominant pattern. 

Following consumption upgrading and traffic improvement, in addition to the traditional landscape tourism, higher-level vacation and leisure travel, cultural and eco-tourism are gradually becoming highlights. Eco-tourism, for example, as a new concept of tourism that perfectly interprets “back to nature”, has received much attention for its eco-friendly and healthy features. 

This report primarily consists of eight chapters and 160 charts, covering the development status of China’s tourism industry, an analysis of China’s domestic tourism, inbound tourism, outbound tourism, travel agencies and some scenic spots, the operation, competitive landscape and operational features of tourism industry in major provinces and cities, as well as the financial and business development situation and trends of 17 key enterprises.



1. Overview of Tourism Industry

2. China’s Macroeconomic Environment in 2011-H1 2012

3. Development of China Tourism Industry

4. Development of Travel Agencies in China

5. Scenic Spots in China

6. Major Tourism Provinces in China

7. Major Tourism Cities in China

8. Key Enterprises


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