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Revolutionary Retail Experience Takes Personalization to New Heights --- St. Louis, Chicago and Cincinnati Selected as First Locations for AvaStars™

ST. LOUIS, MO – November 10, 2014 – AvaStars™, a new immersive entertainment destination that helps children capture their unique dreams and makes them the star of their stories, is excited to announce that their first AvaStarShip is landing at the Saint Louis Galleria on November 14th with others soon to follow in major cities across the country. The AvaStarShip is the portal to the personalized AvaStars experience that brings to life children’s aspirations and dreams with a 3D journey in both the real and virtual worlds.

A trip to the AvaStarShip starts children on a four-part experience that is as unique as they are. First, each child selects a character they dream of becoming with customizable features (including hair, eyes and skin tone) to make the character in their dream likeness. Second, each child steps into the portal for a 3D photo session, to capture their likeness. Next, each child is treated to a Big Screen Premiere of themselves starring in a 3D animated AvaStars Video—and the video is also available to download and share with family and friends. Finally, within just a few weeks of their visit to the AvaStarShip, the personalized AvaStars doll or action figure will arrive at each child’s doorstep, the full expression of the child’s imagination and the most innovative way for children to experience truly personalized play.

“For decades, children have played out their dreams through their dolls and action figures, but never before have they been able to become the doll or action figure of their dreams,” said Jill Barad, Chairman of Possibility Place, the company behind AvaStars. “AvaStars combines children’s dreams and our own proprietary 3D technology to create an experience like no other brand or product on the market. But more than that, AvaStars inspires kids of all ages to dream big and become the stars they’ve always aspired to be.”

The powerful combination of high-tech 3D imaging, rendering and printing techniques creates a whole new level of play bringing to life the brand philosophy: “The Star Inside is You.” AvaStars is a destination retail experience including digital content to extend the journey with a personalized video of each child’s AvaStar to watch over and over and postcard creations to share with family and friends. The crowning innovation is a personalized 11½” doll or 12” action figure of the child, rendered in a fantasy likeness with fully articulated limbs, life-like hair and high quality fashions and accessories.

Jill Barad, former Chairman & CEO of Mattel Inc. met Dan Lauer, the inventor of Waterbabies, and he presented her with his brainchild to personalize dolls utilizing 3D printing technology. As Barad also had the dream to personalize dolls, together they created the AvaStars brand and co-founded Possibility Place with Lauer as CEO. Their first goal was to put together an all-star team—which they have, with talents formerly from companies such as Hasbro, Mattel, Build-A-Bear, Leapfrog, 3D Systems & Z Corporation. And since that time they have gone far beyond personalized dolls, creating a spectacular retail destination and for the first time ever delivering a real time personalized 3D video of the consumer after they have chosen what AvaStar they want most to become - from choices such as a Princess, a Pop Star, a Veterinarian, a Martial Arts Black Belt or Special Ops Agent with more characters to come in early 2015.

During the initial launch period, AvaStars is excited to offer this new experience to consumers for an introductory price of $40 (plus tax, shipping and handling) for the Deluxe Package (an all-inclusive experience) with a standard MSRP of $50.

The AvaStars Grand Opening weekend begins Friday, November 14th at 4:00 pm and goes until Sunday, November 16th at 6:00 pm at the AvaStarShip located at the Saint Louis Galleria in the Garden Court lower level near the Saint Louis Bread Co. and Nordstrom. The Grand Opening event will include fun activities for children of all ages. Walk-ups are welcome at the AvaStarShip, or you can use the AvaStars Reservation App at goAvaStars.com.


About AvaStarsTM

AvaStars allows you to play out your aspirations, empowering you to believe that everything is possible, and leading you to discover that the Star Inside is YOU.  The AvaStars experience captures your dream self and transforms YOU into the star of your stories and dreams, through a highly personalized, aspirational 3D journey in both the real and virtual worlds. There are currently three AvaStarShip destinations planned for 2014 in St. Louis, Chicago and Cincinnati and more destinations are expected in major cities across the country for a national rollout of AvaStars in 2015. For more information about AvaStars, visit AvaStars.com, facebook.com/MyAvaStars or call 314.736.1516.

 

About Possibility Place™ LLC

Possibility Place inspires kids of all ages to dream big and to get in touch with a sense of unlimited possibility in themselves and in their lives. Headquartered in St. Louis, MO., with offices in Los Angeles, CA., Possibility Place, LLC, employs 30 people and is growing rapidly to inspire kids of all ages through empowering experiences and products. AvaStars™ is the first brand to be launched by Possibility Place LLC.


 

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