Beverage Packaging Definition and Market Outlook:
Beverage packaging ensures reliable distribution of beverages in the value chain, and reduces post-production damage. Packaging is aimed to protect the product from external and environmental damage. The different types of materials used in the Beverage Packaging industry are glass, plastic, metal, and other packaging materials. The application of these packaging materials in the Beverage industry is found in hot drinks, packaged water, milk and dairy products, CSD packaging, sports and energy drinks, Ready-to-Drink (RTD) beverages, and alcoholic beverages.
The Beverage Packaging Market in Europe is expected to witness steady growth in terms of volume with a CAGR of close to 4 percent between 2015 and 2019. Western Europe leads the Beverage Packaging market in terms of revenue generation and sales of packaging products. The demand for packaging solutions is growing because of the increase in beverage consumption. In addition, the growing innovations in the market are encouraging business consumers to look for advanced and high value-added packaging products and solutions.
Factors Driving the Beverage Packaging Market in Europe:
One of the main factors driving the growth of the Beverage Packaging market is the changing consumption patterns of consumer with an increase in preference for RTD beverages. The popularity of the Packaging industry is also because of urban lifestyles and increase in the penetration of organized retail stores. Retail stores prefer branded packaged goods, thereby driving the demand for packaging solutions. Another factor contributing to the market growth is the growing demand for convenient packaging, thus fueling the growth of innovative packaging solutions.
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Factors Inhibiting the Growth of the Beverage Packaging Market in Europe:
One of the main challenges hindering the growth of this market is the constraints in expanding production capacity. There is a need to have high volume production plants in order to facilitate customer demand. The larger players are aggressively investing in expansion of their production through direct investments or by acquiring smaller firms. Another major challenge is the stringent regulations involved in the Packaging industry.
Trending Factors in the Beverage Packaging Market in Europe:
One of the trends emerging in the market is the development of innovative packaging solutions. The R&D efforts enable the development of new features, sizes and shapes and specifically towards Lightweight packaging materials. Another trend is increased consolidation among vendors in the Beverage Packaging market. The recent merger between Rexam and Ball is expected to further consolidate the market that will have tremendous implications on the competitive vendor landscape of this market.
Scope of the Report:
This report covers the present scenario and the growth prospects of the Beverage Packaging market in Europe for the period 2015-2019. It provides data on the different segments of the market based on the following criteria:
- Material Type
To calculate the market size, the report considers the sales of packaging material used as follows:
- Plastic Packaging
- Metal Packaging
- Glass Packaging
- Other Packaging Materials
The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors and their shares in the Beverage Packaging market in Europe. In addition, it discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market.
Other Sections of the Report Include an Analysis on the Following:
- Key Drivers and their Impact on the Beverage Packaging Market in Europe
- Key Challenges and their Impact on the Beverage Packaging Market in Europe
- Key three Trends and their Impact on the Beverage Packaging Market in Europe
- Five Forces Analysis of Beverage Packaging Market in Europe
- SWOT Analysis of Key Vendors of Beverage Packaging Market in Europe
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