Six-Time IRONMAN World Champion Endorses HOKA ONE ONE
Richmond, Calif. (April 15, 2015) HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK), announced today the addition of legendary IRONMAN World Champion Dave Scott to its growing team of elite triathletes and runners. As a racer, a coach and a commentator, Scott brings over 39 years of triathlon experience to the HOKA team.
“Dave is the most recognizable triathlete in the world and it’s a real honor to have him on our team,” said Jim Van Dine, brand president of HOKA ONE ONE. “Dave’s continuing influence on the sport is undeniable and as our shoes continue to gain traction in the triathlon world, Dave is going to be a great ambassador for us.”
Scott won six IRONMAN World Championships between 1980 and 1987. In 1993, he became the first-ever inductee into the IRONMAN Hall of Fame, and then he came out of retirement the following year to place second in Kona at the age of 40. Since retiring from racing, Scott remains extremely dedicated to the sport as he leads clinics, sports camps and coaches athletes worldwide, including multiple world champions.
“I’ve been impressed with HOKA ever since testing its Bondi model 18 months ago,” admits Scott. “I was immediately surprised by their lightness and incredible footbed sensation. Now I’m wearing the Clifton on the road and Challenger ATR on the trails. These shoes deliver what can only be described as a ‘snap’ on push-off which is perfect for runners and triathletes.”
About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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