According to a new market research report "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020", the total market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.
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Digital signage is one of the most promising and upcoming media in the field of information and advertising network. It is also known as narrowcasting or electronic signage. Technological innovations such as touch screen technology, near field communication technologies, and such others have created opportunities for digital signage market. Its market is wholly and solely dependent on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly feature easily catches the interest of people in comparison with the printed media formats which require high investments and more time.
Digital signage is in high demand in the hospitals for solving day-to-day problems due to large infrastructure. This is done by decreasing confusion in hospitals by efficiently guiding patients and visitors through their facility with interactive building maps and facility directories. The growth in the number of hospitals in most of the regions is one of the opportunities for the digital signage industry to increase the market size. Digital signage helps in differentiating their medical facility and will help the direct visitors to their destination while promoting health messages, various upcoming events, and various types of classes or trainings in the healthcare center.
This report covers the market on the basis of products, applications, and geography. The report also captures the market roadmap with market sizes, trend lines, revenue forecasts, value chain, market and product trends, socio-economic trends and regulations, and competitive landscape. Leading players are also profiled in this report with their key developments, financials, and strategies.
Digital Signage market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.
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