Phoenix, AZ (3/30/2015) – D+B (Davidson & Belluso), a full-service advertising agency and digital firm, announced today that it has been selected by the city of Mesa to assist in branding Falcon Field Airport (FFA). The agreement is to brand FFA and the surrounding 5-mile radius for future economic development. Research involving focus groups and a follow-up survey will contribute to the branding of the property, including a new logo and a graphic standards manual. The underlying goal is to attract more businesses to the surrounding area through an increased interest in the airfield.
“The Falcon Field area has a lot of untapped potential,” says Spalding Olmsted, strategist at D+B. “We are excited to assist Mesa in providing a new identity for this great asset.”
Falcon Field serves as a reliever to Phoenix Sky Harbor International and Phoenix-Mesa Gateway airports, the region’s two commercial service hubs. Conveniently located near three major freeways, the airfield is just minutes away from hotels and luxury resorts, major league spring training baseball, outdoor recreation, entertainment, shopping, Arizona State University, and other metro area cities. Falcon Field Airport is committed to providing the public a valuable air transportation resource and enhancing the aeronautical industry in the community. It is known as a safe, friendly airport and takes pride in its unique history.
For additional information please contact Rob Davidson at firstname.lastname@example.org or (602) 277-1185.
D+B is a brand development advertising agency founded in Phoenix, Arizona, in 2001 by Rob Davidson and Michela Belluso. D+B provides the expertise and capabilities of a large agency. D+B provides the expertise and capabilities of a large agency with clients ranging from the private to the public and nonprofit sectors, with a focus on economic development, homebuilding, tourism, healthcare, and education industries. In January 2015, D+B acquired Papagalos Strategic Communications, a full service advertising and digital firm. Combined client experience includes Phoenix Biomedical Campus, Tempe Tourism Office, Phoenix Sky Harbor International Airport, the City of Phoenix Community & Economic Development Department, Tutor Perini Building Corp., McMillan International Group, Targas, Rainier, and the Walsh Group. For more information, visit www.davidsonbelluso.com.