2014 Tourism Season Shaping Up in Fremont County

Fremont County, WY - Visitors spent $137.6 million in Fremont County in 2013, according to Dean Runyan Associates, which analyzes the economic impact of tourism on the state for the Wyoming Office of Tourism. Tourism is Wyoming’s second largest industry after energy, and employs an estimated 1,530 people in Fremont County, which contributes over $43 million in wages to the local economy.

The Wind River Visitors Council, Fremont County's Lodging Tax Board, has been preparing for this season for the past 12 months, sending out tens of thousands of brochures to those expressing an interest in vacationing in Wind River Country. The Council also created a new mobile-friendly website, generated stories and placed advertising in local, national and international media, and implemented their marketing plan to help travelers find their way into Fremont County.

Statewide, the popularity of scenic drives, wildlife viewing and backpacking are ranked high by visitors.  Fremont County is well represented in what tourists like to do including visiting a state or national park, scenic drives, wildlife watching, hiking or backpacking, or visiting Native American sites.

How does this summer season look for the area? We asked three Chamber of Commerce directors what were their thoughts.

Brian Fabel, director of the Lander Chamber of Commerce, commented, “Lander continues to see strong growth in number of visitors per year. Events like the Fremont Toyota Brew Festival (June 13-14), the Lander Art Center’s Riverfest (August 16th), the International Climbers' Festival (July 9-13), the Native American Powwows, One-Shot Antelope Hunt (September 17-20), and our Pioneer Days 4th of July Parade and Rodeo are bringing in more and more visitors every year. Lander’s arts and history remains a strong draw, with many people enjoying exhibitions and new displays at the Museum of the American West and the Fremont County Pioneer Museum. Additionally, the Shoshone Rose Casino and Wind River Hotel and Casino are also experiencing increased traffic for their table games and entertainment."

“Our location at the base of Sinks Canyon and the Southern Wind River Mountains allows Lander to draw not only tourists but outdoor-oriented students as well,” Brian added. “Central Wyoming College is expanding their Lander campus, and the National Outdoor Leadership School and Wyoming Catholic College continue to grow their student base here in town.”

Fabel continues, “The other source of excitement in Lander is the completion of our new Community Center, which will surely be in high demand. Opening later in the summer, this multifaceted facility will accommodate groups of up to 1,200 people, and we anticipate revenue increases in lodging, restaurants, and the supporting service industry."

Jim Davis, director of the Riverton Chamber of Commerce said, "We have had a slow start for request for vacation information this year but we are optimistic that it will get better. The number of requests for packets has dropped but the number of hits on our website is up. I think that people are still planning to vacation in Wind River Country but from not as far away. Most of the requests that we have received are from surrounding states."

Mallerie Mevissen, recently named director of the Dubois Chamber of Commerce explained, “We are expecting a growth from tourism in Dubois for the summer season. We have had an increase in requests for information and most are from out of state. Dubois has several annual events including the 4th of July Parade, Day of the Cowboy, Buffalo BBQ and the Quilt Show that draw people in from all over the United States as we continue to get the word out.”

For a complete calendar of events go to, or to request a vacation packet, please visit us at Wind River Country or call 800-645-6233.

Related Links: Lander Chamber of CommerceRiverton Chamber of Commerce, Dubois Chamber of CommerceDestination Dubois

Keep in touch with Wind River Country

Facebook - Fan us!

Twitter - Follow us!

You Tube - Watch us!