Innovative Startup & High-Growth Festival Attendees Get First-Hand Glimpse Into What Makes an Award-Winning Mission-Driven Digital Strategy Agency Tick May 13th

NEW YORK – MARCH 18, 2015Ready Set Rocket, a NYC-based digital agency committed to building connected experiences for brands through multi-channel marketing and ongoing optimization, announced today their selection as a host company for NewCo New York, the third annual startup and high growth innovation economy festival taking place in May.

Joining an already impressive list of host companies, past and present, who are changing the face of our economy, including Buzzfeed, Mashable, MRY and Refinery29, among many others, Ready Set Rocket co-founder Aaron Harvey will conduct an engaging and powerful one-hour session titled ‘Quick Like Startups, Rich Like Big Brands’ on May 13, 2015 from 4-5pm at the agency’s open-air NoHo-based headquarters located at 636 Broadway, Suite 1200.

During Ready Set Rocket’s NewCo discussion, Harvey will focus on how the disruptive force of innovation is polarizing industries faster than ever before. As the regulation and legal costs slow the rate of titanic corporate mergers, he and his colleagues see a tremendous opportunity created by this environment for little-and-large partnerships to thrive. Harvey will illustrate the ways that big brands can think like startups, how startups can better leverage big brands, the organizational structure and role of innovation in a company, and the opportunities for unique partnerships that will change the future.

NewCo began its life as a passion project back in 2012 with the goal of reinventing the traditional business conference model when early founders felt there had to be a better way to experience the innovation economy than through the ‘Fill A Ballroom’ event model. During the past two years, more than a dozen NewCo festivals have taken place around the world created on a shoestring budget with mostly volunteer staff. In February 2015, NewCo announced its first-ever funding round with support from both institutional and angel investors that will allow them to expand staff, build a truly first-class technology platform, create new products in media and beyond, and lean into executing their mission: “To identify, celebrate, and connect the engines of positive change in our society.”

“It is truly an exciting opportunity to participate in this industry-redefining event that allows us to do a little show-and-tell on how we collaborate and innovatively leverage our resources and partnerships to achieve success for our employees, clients, and our agency,” Harvey shared. “We hope the executives, investors, entrepreneurs and future influencers who attend our session will leave inspired with insight into the benefits that result from disrupting the status quo and creating a smarter, more connected world.”

 About Ready Set Rocket

Ready Set Rocket is a New York City-based digital agency committed to connecting brands and consumers through innovative multi-channel experiences.

We are a team of expert strategists, creatives, marketers, developers and communicators who collaborate closely and effectively to solve our client’s challenges. And it doesn’t just stop there. We are relentless relationship builders, technological innovators and brand enthusiasts who continuously strive to improve and enhance our products and offerings to better serve our partners.

Ready Set Rocket works with blue chip clients in Fashion/Retail, Media/Entertainment, CPG and other verticals and produces award-winning digital marketing programs developed through the synthesis of data, creativity, and technological know-how.

Ready Set Rocket is headquartered in New York City. For more information, visit or email

About NewCo

NewCo is a global platform that curates a lineup of mission-driven, high growth companies changing the face of our economy. They embrace a culture of openness, and view work as more than a job – it’s a calling. During a NewCo festival, each NewCo hosts a one-hour session in their headquarters, giving attendees an up close and personal look inside what they are doing and how they go about it.

A fresh twist on the traditional conference + media platform, NewCo is rapidly gaining traction across the globe. The concept is simple but powerful: NewCo turns a traditional event inside out. Instead of filling a dark ballroom with “attendees” and having leaders lecture in a one-to-many style, NewCo occurs inside the world’s most innovative startups and high-growth companies. Executives, entrepreneurs, investors, and future influencers get an up close and personal experience of each company in its native habitat. Once inside, participants have a wide range of experiences – from behind-the-scene tours of cutting-edge work environments to founders candidly sharing insights into their own entrepreneurial journey. Only NewCo offers this deep and unique experience of the innovation economy.

Media Contact:

John McCartney

WISE PR for Ready Set Rocket