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Empire Asset Investments Follows Ford As They Introduce Google and Apple To Your Next Car

Ford wants the next car in your driveway to be as clever as the smartphone in your pocket by offering Google’s Android Auto and Apple’s CarPlay for all of its 2017 vehicles.

Ford is introducing Android Auto and CarPlay to its vehicles via its new Sync 3 infotainment system. I tried out an early version of Sync 3 in 2014 and found the updated version of Ford’s in-dash console far easier to navigate and understand than previous versions of Sync.

Ford arranged the original Sync system by breaking the main touchscreen display into four quadrants: Entertainment, Navigation, Climate and Phone. The whole interface was confusing to say the least. On top of that the system was slow to respond to user inputs, making things like searching for addresses incredibly annoying.

Sync 3, on the other hand, is not only faster; it’s also easier to navigate. The setup focuses on larger text and windows that make the system far more intuitive.

In addition to Android Auto and Apple CarPlay, Ford is bringing over-the-air Wi-Fi updates to its vehicles. That means if you need to update your Sync 3 system to get a new feature, you’ll simply have to connect to your home’s Wi-Fi system.

Adding Android Auto and Apple CarPlay is an interesting decision by Ford, though, which has put a lot of effort into building its own in-car infotainment ecosystem. With access to Android Auto and CarPlay, drivers will be less likely to use the actual Sync 3 interface.

For my money, Android Auto is the best in-car infotainment system I’ve used to-date. It’s fast, easy to use and offers the best navigation software around: Google Maps.

Either way, Ford is giving you the choice of the system you want to use behind the wheel.

With Android Auto and Apple Carplay to be installed in all vehicles in 2017, other car manufacturers will have to join the automobile upgrade to include their own versions of Ford’s in-dash console Sync 3. If they are to stay in the ever changing automobile market with what consumers will expect to have installed in the vehicles before purchasing stated Lee Goodman Investment analyst for Empire Asset Investments.