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In-Depth Report on Winning and Retaining Business in the Australian Mining Equipment Sector, 2016

​Winning and Retaining Business in the Australian Mining Equipment Sector, 2016 is a new market research publication announced by Reportstack. Overall trends in the data revealed:

  • Caterpillar is considered the leading supplier for most of its product range.
  • When choosing a new supplier, a ‘trusted brand’ and ‘a previous working relationship’ are key factors.
  • Account managers have a key impact on the selection process.
  • Respondents remain satisfied with their current main suppliers, and satisfaction has improved since 2014.
  • Overall, 87% of respondents expect to remain with their current suppliers for the next five years.
  • The top three areas for improvement identified by respondents were ‘availability of parts’, ‘product quality and reliability’ and ‘ability to support cost reductions’.
  • Scope
    The report is based on responses from a survey of 100 senior decision makers at operating Australian mines, responsible for the purchase of equipment for plant and mine operations, along with its consumables.
    Survey respondents came from seven different states and territories, with Western Australia, Queensland and New South Wales accounting for 88% of the respondents. This included four main commodity groups and a range of surface and underground mining operations.

    To access full report with TOC, please visit ​Winning and Retaining Business in the Australian Mining Equipment Sector, 2016.

    Reasons to Buy
    • Understand what buyers consider most important when choosing a new supplier, broken down into different customer types (e.g. underground v surface).

  • Identify key areas for differentiation by understanding what factors have most influenced the final choice of supplier.
  • Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations.
  • Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.
  • Key Highlights
    • Caterpillar is considered the leading supplier for most of its product range.

  • When choosing a new supplier, a ‘trusted brand’ and ‘a previous working relationship’ are key factors.
  • Account managers have a key impact on the selection process.
  • Respondents remain satisfied with their current main suppliers, and satisfaction has improved since 2014.
  • 87% of respondents expect to remain with their current suppliers for the next five years.
  • The top three areas for improvement identified by respondents were ‘availability of parts’, ‘product quality and reliability’ and ‘ability to support cost reductions’.

  • Companies Mentioned

    Caterpillar Hitachi Komatsu Terex Liebherr O&K Volvo Sandvik Atlas Copco Joy Global Le Tourneau Tamrock Cummins MTU BHP Billiton Glencore Rio Tinto

    Contact:

    Debora White

    Manager - Marketing

    debora@reportstack.com

    Ph: +1-888-789-6604

    Reportstack Market Research

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