keyboard_arrow_up Construction chemicals market in Poland 2014: Development forecasts for 2014-2016, New Report Launched

This publication examines the construction chemicals market separately and within the context of the larger Polish construction industry and describes it in terms of value, structure and potential for expansion during the period from 2014-2016.

It highlights the top selling products and largest manufacturers of tile adhesives, masonry mortars, thermal insulation systems, thick-coat plasters, and floors creeds.

The report supplies data and analyses that clearly illustrate current market conditions and opportunities, and offers an original economic index and results of a survey of consumer (contractor) preferences for the purchase and use of specific products.

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Exclusive aspects of this exceptional document-

  • Results of a survey of 400 respondents from a diverse range of companies and locations across Poland, including tilers, bricklayers, residential and industrial flooring and compound installation specialists, thermal insulation systems experts and those performing traditional types of plastering
  • Clearly defined product categories - tile adhesives, masonry mortars, thermal insulation systems, thick-coat plasters, and floors creeds – with specific data on brand recognition
  • Contractor opinions (400 survey respondents) based on experiences with top brands, such as Atlas, Baumit, Henkel, Sopro, Knauf, Kreisel, Mapei, Saint Gobain, and Selena
  • Separate chapters for each of the key categories of construction chemicals, including applicable survey materials, forecasts and profiles of top manufacturers and distributors
  • Calculated especially for this report: a unique economic index for the Polish construction chemicals industry
  • In-depth analysis of product use in line with key aspects, such as: construction project location, type and purpose of construction project, common purchasing locations, possible innovative uses of each product, level of brand recognition as applied to top products and many more.

Brands analysed in this report are -

XellaAlpol, Atlas, Baumit, Bolix, Caparol, Cedat (Cekol), Greinplast, Henkel (Ceresit), Izolbet, Kabe, Kerakoll, Knauf, Kreisel, Mapei, PSB, QuickMix, Saint Gobain (Weber), Selena (Tytan), Solbet, Sopro, Sto, Wienerberger, Xella.

Research Findings-

  • In 2013 there were around 72,000 construction companies that used chemical products for construction.
  • Most contractors (69%) provide more than one type of building works using construction chemicals, and one in seven (15%) offers services within all the five analysed categories.
  • Out of the analysed categories of construction works, companies are most likely to provide fixing services for tiles and other types of lining – as many as 78%.
  • The product used most often in tile fixing is adhesive cement, applied on an average of 85% areas of fixed tiles.
  • The most popular material is ceramic tiles (tiles, glazed tiles, terracotta, ceramic mosaic), which account for 84% of the area of fixed tiles.
  • The popularity of styrofoam as an insulation material is growing for the second year in a row (84% of indications, compared to 82% in 2012 and 79% in 2011).
  • The most commonly used type of plaster is still the most universal cement-lime plaster (49% of the area).

Target audience –

  • Manufacturers and distributors of construction chemicals - tile adhesives, masonry mortars, thermal insulation systems, thick-coat plasters, floors creeds – as well as ancillary products such as flooring, insulation, wall building materials and tile
  • Construction chemicals producers evaluating the Polish market for possible investment
  • Researchers, consultants and analysts operating in this sector
  • Banks, brokerage firms and investors with interests in this market
  • Academic institutions and government entities
  • Trade and commerce, PR and trade information organisations.

Key Highlights of the report-

  • Residential buildings have the undisputedly highest share in the area of fixed tiles, with as much as 88% of the total area of fixed tiles (single family houses - 59%, buildings with two and more flats – 29%).
  • Since last year the use of masonry mortars for thin joints increased (by 20 p.p.) at the cost of traditional masonry mortars for thick joints (a drop of 18 p.p.), which as a result fell to the second place in the ranking.

Market analyst say, “We have carried out our market survey for the third time, covering several hundred small and medium contractors from the sector of construction chemicals. We have divided them according to five construction work categories they specialise in: tile adhesives, masonry mortars, thermal insulation systems, floor creeds and thick-coat plasters. In each of the groups we have conducted over a hundred interviews, which revealed clear trends. The market of construction chemicals is influenced primarily by the condition of the housing sector, which in turn depends heavily on legal changes. In recent years governmental plans related to housing have been changing rather frequently, which has and indirect impact on our forecasts for construction chemicals.”

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