AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
The analysts forecast global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.
The report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
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- Augmented Pixels
- Engine Creative
- Total Immersion
- Growing Smartphone Market
- Lack of Content
- Increased Integration in Mobile Devices
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
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