Latest Report: Mobile Service Providers Industry in US - March 2014

Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.

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Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Advertising creative
  • Abbreviations and terms
  • Abbreviations
  • Terms

Issues and Insights

  • How can the industry grow past universal penetration?
  • The issues
  • The implications
  • Has the future been prepaid?
  • The issues
  • The implications

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