MINNEAPOLIS (October 8, 2014) Plus Relocation Services, Inc. (Plus) unveiled its new brand identity today that reflects how the company positively transforms the relationships and lives of both clients and relocating employees. The change comes as a result of Plus’s research into the needs of corporate mobility professionals and their relocating employees, which also revealed those aspects of Plus’s service that they find most valuable and differentiating.

The new brand identity represents how Plus recognizes that people and their well-being are top priority. Relocating individuals and families around the globe takes not only technical know-how and the right systems but also compassion and a deep understanding of the transferee experience. With the right balance of personal service and groundbreaking technology from Plus, companies can meet their mobility program goals while nurturing their transferees through one of the biggest transitions of their life.

“Relocation can – and should be – a source of positivity and growth for both companies and their relocating employees,” said Susan Schneider, President at Plus Relocation. “We believe the best way to help our clients achieve this outcome is by doing whatever we can to simplify the very complex business of global mobility and provide the expert knowledge and innovative tools that they need. We work alongside of our clients, guiding them every step of the way and giving them exactly the right support when and how they want it.”

The centerpiece of the new brand identity is the logo, which features a smiling face that symbolizes the experience clients and transferees have when working with Plus. “Smiling is a universal indicator of happiness and a friendly attitude,” said Schneider. “It shows openness and engagement. Our mission has always been to delight our clients, so it’s fitting that in our new branding we’ve literally found the smile in relocation.”

About Plus Relocation Services
Plus Relocation Services designs and implements completely customized mobility solutions that are perfectly aligned to your needs and deliver outrageous results. Our unwavering commitment to service excellence comes to life in the perfect balance of personal service with innovative technology. Plus has offices in Minneapolis, London and Hong Kong. To learn more, please visit  


Renee Munro