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Balega Unveils New Ultralight Quarter Sock in Conjunction with Redesigned Website

MEDIA CONTACT:
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970.259.3555

The newly designed website fits the aesthetic direction of Balega’s latest socks

Durham, N.C. (March 29, 2016) -- Balega International, a leading performance sock brand in the run and outdoor specialty market, introduces the newest style to its “Second Skin Fit” collection, the Ultralight Quarter (MSRP $13.00). Designed and manufactured entirely in the United States from U.S. made ultra-fine performance yarns, the Ultralight Quarter launch aligns with Balega’s sleek new redesigned website that streamlines its product offering and provides a window into Balega’s unique story. 

Ranked as the sheerest, lightest sock on the market, the Ultralight Quarter provides the necessary foot protection found in all Balega socks without the added volume and weight. The quarter-length addition stemmed from runners’ feedback around Balega’s popular Ultralight No Show sock. The taller quarter length of the Ultralight Quarter is sure to keep dirt and debris out of socks for ultimate running performance. Additionally, like all Balega socks, the custom fit Ultralight Quarter features Balega’s trademarked hand-linked seamless toes for added comfort and durability. 

The Ultralight Quarter offers unique benefits and technology including:

●      Enhanced elastic grip construction in both arch and ankle to provide ultimate support

●      Sculptured mesh panels to aid ventilation

●      Balega’s Left/Right construction method to ensure the perfect fit

●      More formed and deeper heel pocket for ultimate fit and comfort

The Ultralight Quarter is available now at all Balega retailers.

The Ultralight Quarter is Balega’s first new sock featured on the brand’s new redesigned website: balega.com. Balega’s enhanced new site organizes products into distinct categories for ease of navigation. Additional site features detail Balega’s unique American/South African back-story, its brand pillars, and information on Balega’s community partners, including the Breast Cancer Foundation and South Africa’s Lesedi Project. Visitors to Balega.com also will learn insights behind each sock through its unique construction and yarn properties.

“We are very proud to be able to produce our Ultralight products right here in the USA," stated Bert Pictor, Senior Vice President – Specialty Implus. "Through a strategic partnership locally, we not only have been able to produce a superb product, but also enhance skills and create employment. In sharing the story of Balega’s South African roots and demonstrating the lengths we go to make our product, we highlight what makes Balega so unique.” 

For additional information on Balega and its entire product collection, please visit www.balega.com.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. For more information, visit www.balega.com.

About Implus
Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers, FuelBelt, Harbinger and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.