Wehrenberg Design Company, a custom web design company, has developed an online fundraising framework compatible with WordPress websites, that not-for-profits can use to streamline and ease the donor experience. A recent article in BizTech claims digital fundraising will grow from 7% to 20% in the next 10 years. Combined with the fact that one of the top five security threats for not-for-profits is unsecure online payment processors, the new fundraising framework is an exciting development for local charities.
Originally developed to support the Child Advocacy Center’s “Over the Edge” event, the fundraising framework allows organizations to create a dedicated fundraising event page on their website and bypass third party platforms which charge transaction fees and which are not able to issue tax credits to donors. The Child Advocacy Center needed an online donation solution that would allow individual participants to reach specific fundraising goals. Participants in the event were able to have their own fundraising pages on the CAC website where their supporters could sponsor them. This empowered community leaders to share the message because they had a specific web page to send their friends and family to. Donors were able to make online donations directly to CAC which enabled them to qualify for tax-deductible contributions to a 501c(3) non-profit organization and obtain tax credits from the State of Missouri. Without donating directly to the charity, this wouldn’t have been possible.
“It has been AMAZING! I guarantee that one of the reasons our 70+ rappellers raised more than $170,000 is their supporters were able to donate directly to the children’s charity, they instantly received a tax-acknowledgment email for their gift and if their gift was $100 or more, we were able to issue them Champion for Children tax credits. NONE of that would have been possible working through a third-party website” said Linda Regan, Development Director for Child Advocacy Center. CAC can now reuse the framework for future campaigns.
“We saw a problem with the software used by most not-for-profits for e-donations. It can be expensive, does not allow for customization or easy social sharing and donors do not receive the full benefit from their donation. The CAC event provided us with the perfect opportunity to design a new framework to fit their needs, and we had amazing success. The ability to run fundraising events through an organization’s website combined with the flexibility to custom build it to their needs and keep the information secure is very exciting. This has applications for any organization in the fundraising business” said, Michael Wehrenberg.
To learn more, contact Michael Wehrenberg at 417-865-7779.
About Wehrenberg Design
Established in 1997, Wehrenberg Design Company offers custom design web pages, e-commerce, website maintenance and e-mail marketing for businesses throughout the Ozarks and the country. Wehrenberg Design services over 750 businesses and is active in supporting not-for-profit organizations in the Ozarks. For more information on Wehrenberg Design Company, please call 417-865-7779 or visit online at www.wehrenberg.net
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