OTC Pediatrics Industry in US - March 2014: Market Trends and Forecast Report

After a series of product recalls, the OTC pediatrics market appears to have fully recovered. However, the market faces a few challenges to growth, including a declining population of households with children, and an overall movement toward prevention rather than treatment. Manufacturers and retailers that can meet parents’ unique needs will be best positioned to maximize sales.

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Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations

Issues and Insights

  • The percentage of households with children is declining
  • The issues
  • The implications
  • Growth of Black and Hispanic households will affect OTC pediatrics market
  • The issues
  • The implications
  • How can brands use social media to connect with parents?
  • The issues
  • The implications

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Trend Applications

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