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Sieb Hospitality Initiatives Drive Brand, Profitability and Growth For Arizona Hotels and Restaurants

Emerging Chain Initiative Provides Members With Integrated Distribution, Procurement, and Brand/Marketing Solutions

PHOENIX – October 16, 2014 –The Sieb Organization, a global, integrated marketing/ communications firm specializing in the hospitality and real estate development industries today announced growth plans for its lodging and emerging chain initiatives under the direction of Eric Sieb, principal. With Sysco Corporation as its exclusive, national distribution partner, and coupled with its fully integrated base of procurement and brand/marketing services, Sieb sees significant growth opportunities for Arizona hotels and restaurants in the coming year.

“It’s a very exciting yet challenging time for the U.S. hospitality and foodservice industry,” states Eric Sieb, principal of the Sieb Organization. “On one hand today’s consumer continues to be more knowledgeable and discerning with their food and beverage purchases and meals away from home experiences. On the other hand, hospitality and foodservice businesses are working harder than ever to meet these consumer needs at a profit. Our hospitality initiatives align with today’s consumer mindset while providing business solutions to the owner/operator.”  

 Sieb’s Hotel Cuisine & Lifestyle (HC&L) and Chain Solutions Network (CSN) www.chainsolutionsnetwork.com initiatives currently serve hundreds of hotels and restaurants across the U.S. The CSN initiative builds on the success of Sieb’s existing HC&L initiative and extends the savings, strategy and industry best practices to emerging hospitality chains.

 As the only provider of full-spectrum solutions, Chain Solutions Network will help emerging chains understand that distribution, procurement and brand marketing should not be approached individually. Rather, when these three silos are taken down and integrated through Sieb’s guidance, emerging chains can expect to:

  1. Decrease costs related to inventory
  2. Improve the quality of food sourced
  3. Reach new audiences and increase revenue through strategic, streamlined marketing and branding

“The lifeblood of any hospitality and foodservice business is how it structures and manages its distribution, procurement, and brand/marketing disciplines,” added Sieb. “Just as successful companies like Apple integrate hardware, software, and services into their consumer products, SIEB hospitality initiatives align and integrate these disciplines with their hotel and restaurant customers.”

For more information on the HC&L and CSN initiatives please contact Eric Sieb by phone at 480-317-0272 Ext 101 or by email at eric.sieb@sieb.com

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About The Sieb Organization

The Sieb Organization is a global, integrated marketing/communications firm. Founded in 1992, the firm has special expertise and experience in the hospitality/foodservice, real estate development, travel, and higher education industries. In addition, Sieb is a Group Purchasing Organization (GPO) in partnership with Sysco Corporation that owns and operates two national foodservice distribution, procurement, and brand/marketing initiatives: Hotel Cuisine & Lifestyle (HC&L) and Chain Solutions Network (CSN). For more information visit www.sieb.com.

About Hotel Cuisine & Lifestyle (HC&L)

The HC&L initiative is an integrated foodservice distribution, procurement, and brand/marketing program targeted specifically to the U.S. lodging channel. Launched in 2009, the initiative is targeted to independent/franchised hotels, hotel management companies, and emerging hotel chains. HC&L helps its members lower their distribution and procurement costs, upgrade product quality and supply chain efficiency levels, and drive revenue enhancement in all hotel foodservice outlets and departments. For more information visit www.hotelcuisineandlifestyle.com.

About Chain Solutions Network (CSN)

The CSN initiative is an integrated foodservice distribution, procurement, and brand/marketing program targeted specifically to emerging chains. Launched in 2014, the initiative targets all U.S. foodservice sales channels and provides a network of strategic resources and specialty personnel designed to drive emerging chain brand, profitability, and growth. For more information visit www.chainsolutionsnetwork.com.

About Sysco Corporation

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 194 distribution facilities serving approximately 425,000 customers. For the fiscal year 2014 that ended June 28, 2014, the company generated sales of more than $46 billion. For more information, visit www.sysco.com or connect with Sysco on Facebook at www.facebook.com/SyscoCorporation or Twitter at www.twitter.com/Sysco.