Mobile Commerce and Payments in Retail POS and Shopping Research

Most up-to-date research on "Mobile Commerce and Payments in Retail POS and Shopping" to its huge collection of research reports.

Report Audience

  • Mobile Cellular Carriers
  • Wireless Device Manufacturers
  • Wireless Infrastructure Providers
  • Commerce, Content and Application Providers

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Report Overview

  • Online shopping is taking a toll on bricks and motor merchants.  However, there are technologies and solutions to deal with the practice of showrooming - the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.
  • These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more.
  • This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.

Report Benefits

  • Understand the issues surrounding online vs. offline shopping
  • Identify strategies to combat online shopping and showrooming
  • Learn about technologies and solutions to supplement digital marketing
  • Understand consumers can become more loyal and prone to purchase in-store
  • Learn how embedded entertainment known as “gamification” can lead to more

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