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HOKA ONE ONE Named Official Running Shoe Sponsor of the IRONMAN U.S. Series

TAMPA, Fla./GOLETA, Calif. (March 31, 2016) — The maximal cushion and minimal weight of HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK) running shoes continues to be welcomed by the triathlon community, evidenced by today’s announcement that HOKA ONE ONE has been named the Official Running Shoe Sponsor of the IRONMAN U.S. Series for the upcoming 2016 season.

“Our running shoes have been quietly gaining popularity among triathletes for several years now—the lightweight cushioning that is the hallmark of our brand is ideal for tired triathlete legs,” said HOKA ONE ONE President Wendy Yang. “We are excited to announce our partnership with IRONMAN, the preeminent race series in the sport, especially as we prepare to release the Clayton this April, a lightweight yet supportive running shoe that should be on every triathlete’s radar.”

HOKA ONE ONE currently sponsors 11 triathletes, including six-time IRONMAN World Champion Dave Scott. In 1993, Scott became the first person to be inducted into the IRONMAN Hall of Fame. Now residing in Boulder, Colorado, he is one of the most sought after coaches in the sport and is an IRONMAN U Master Coach, helping educate coaches and triathletes on training and competition.

“I’ve competed in 13 IRONMAN triathlons in my career and win or lose, they always come down to the run,” said Dave Scott. “That’s why it’s important to have running shoes you can trust, and HOKA’s unique combination of stability, protection and light weight cushioning deliver the ideal running shoe for triathletes. I’m excited to see two companies I believe in and am passionate about form a partnership that will help others.” 

The 2016 IRONMAN U.S. Series event schedule includes 13 races, each of which consist of a 2.4-mile swim, 112-mile bike and 26.2-mile run. For more information on the IRONMAN brand and global event series, visit www.ironman.com.

 Find out more about HOKA ONE ONE at www.hokaoneone.com/.

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About IRONMAN
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

About the HOKA ONE ONE® Brand
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, over 100 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Contact:
Elizabeth Carey
Backbone Media
970-963-4873 ext. 207
elizabeth.carey@backbonemedia.net

Ellie Seifert
IRONMAN
Director, Public Relations
(516) 993-6449 / press@ironman.com