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Internet Advertising Market to Grow at a 11.75% CAGR by 2018 Worldwide

Global Internet Advertising Market 2014-2018 is the latest addition to Sandlerresearch.org industry research reports collection.

One major trend in this market is localization and geo-targeting. Through an IP address and GPS, advertisers can find out the geographic information of the user and target him/her accordingly. Cookies also help in narrowing the user's location.

The report recognizes the following companies as the key players in the Global Internet Advertising Market: eBay Inc., Facebook Inc., Google Inc., Microsoft Corp. and Yahoo Inc.

Other Prominent Vendors in the market are: BBC, Deutsche Telekom, InterActive, Le Figaro Group, Orange and Walt Disney.

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Global Internet Advertising market is expected to grow at a CAGR of 11.75 percent over the period 2013-2018.

According to the report, one of the main drivers in this market is the increase in mobile advertising with the increase in the number of smartphones. Advertisers are increasingly using mobile advertising to market their products because every second person in the world owns a smartphone.

Further, the report states that one of the major challenges in this market is the ethical issues relating to unwanted advertorials, contextual links, pop-ups, and pop-unders. The users are concerned about the privacy of their information on the internet.

Table of Contents

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Medium
08. Market Segmentation by Type
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Prominent Vendors

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Most Popular Global Advertisements Shared Online in June 2014
Exhibit 3: Methods of Internet Advertising
Exhibit 4: Types of Display Advertising
Exhibit 5: Types of SEM
Exhibit 6: Global Internet Advertising Market 2013-2018 (US$ billion)
Exhibit 7: Global Internet Advertising vs Global TV Advertising (US$ billion)
Exhibit 8: Overview of the Internet Value Chain
Exhibit 9: The Use of Different Audience Types in Internet Advertising Campaign Planning
Exhibit 10: Online Advertising vs Offline Advertising

View all 58 Exhibits

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