ELSA AND ME Introduces New RUTH Collection

New York, NY – January 21, 2014 – ELSA AND ME is pleased to announce the launch of its new RUTH collection. Outfitted with pleats and a flouncy flare, the RUTH dress effortlessly combines the idea of work and play.

Named for founder Maja Svensson’s paternal grandmother, Ruth, the new collection channels Ruth’s gregarious and fun-loving character.

“When Grandma Ruth was in her late 70’s, she would race with my sister and me in our soapbox car, help us out with creative projects, or practice soccer with me in the garden,” Svensson said. “She would come and spend each summer with my sister and me and was always one of us kids. She joined in for whatever adventure we were looking for next.”

The RUTH dress, available for purchase in ELSA AND ME's online web store, is made responsibly from organic cotton twill or sateen fabric and produced individually in the Garment District.


Elsa and Me’s elegant but casual garments are fashioned after the personal styles of founder Maja Svensson’s Grandma Elsa and Grandma Ruth. The Brooklyn-based fashion brand makes customizable women’s work and formal attire from certified organic cotton. The collection, produced in NYC’s Garment District, is made of up of the original 3/4 sleeve ELSA dress, the sleeveless ELSA dress, the ELSA jacket, skirt, tie and the Ruth dress. ELSA AND ME garments are available in nine staple colors and sold exclusively through designated sales ambassadors, fitting events and online.

In NYC? Schedule an ELSA AND ME fitting.


Porsha Thomas, 214.927.5960 or for ELSA AND ME