GOLDEN, Colo. – October 22, 2014 – Empowering outdoor devotees to enjoy a refreshing beer without taking up valuable space and weight in a pack, Pat’s Backcountry Beverages is excited to receive the highly notable 2014 Editors’ Choice Snow Award from Backpacker Magazine for its brew concentrates.
Presented every year since 1993, the Backpacker Editors’ Choice Awards honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced backpackers, climbers and hikers. Each year at the Outdoor Retailer show, retail buyers use the magazine’s announcement as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
"We are truly honored to receive such a prestigious award from Backpacker Magazine,” states Scott Kinsey, VP of Sales and Marketing for Pat’s Backcountry Beverages. “Pat's Backcountry Beverages was created to revolutionize backpacking by reducing the weight and bulk of beer. While we are growing rapidly with adventurers around the world, we are also entering partnerships with major breweries to help them reduce costs and environmental impact using our patented brewing technology."
The brew concentrates debuted in March 2014 and, in addition to reducing weight, space and waste in backpacks by nearly 90 percent, the concentrate method allows outdoor enthusiasts to enjoy a great craft brew no matter how many days into the backcountry they are. Both the Pale Rail and the Black Hops brew concentrates were put to the test by combining the highly concentrated (49 percent ABV Pale Rail and 58 percent ABV Black Hops) liquid packet with water carbonated from lakes and streams by Pat’s patented Carbonator Bottle system. The result: A refreshing 16-ounce brew.
“The only thing better than an awesome day in the backcountry is ending that day with an icy cold, great-tasting brew,” states Kristin Hostetter, gear editor at Backpacker. “Finally, we can enjoy a good beer without lugging in (and out) all the bottles and cans.”
For more information about Pat’s Backcountry Beverages, please visit www.patsbcb.com.
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last five years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.
About Pat’s Backcountry Beverages
Pat’s Backcountry Beverages invented the world’s first brew concentrates to empower outdoor enthusiasts to make delicious craft brew anywhere. Pat’s patented, portable Carbonator Bottle replaces your standard water bottle with the added feature of being able to carbonate any liquid you put in it. The system significantly reduces the weight of carrying canned 12oz beverages by nearly 90% in space, weight and waste. Pat’s Backcountry Beverages also produces five gourmet, all-natural soda concentrates, made with pure cane juice, key replenishing vitamins and no preservatives. For more information about Pat’s, please visit www.patsbcb.com.