Davidson + Belluso
June 13, 2011
FOR IMMEDIATE RELEASE
Phoenix – Davidson + Belluso is proud to be working with the Tempe Tourism Office (TTO) in promoting the city of Tempe to both meeting planners and leisure travelers. TTO serves as the Destination Marketing Organization (DMO) for the city of Tempe, proud home of Arizona State University and hosting a vibrant, urban downtown. Located in the center of the Greater Phoenix Metropolitan Area, Tempe lends itself to a creative, smart atmosphere where anything seems possible. Tempe cares about community, stresses an active lifestyle and emphasizes a laid-back atmosphere. D+B will use this unique personality in developing creative elements while adding to it the city’s year-round near perfect weather.
Work done for TTO will consist of a full rebrand including an entirely new ad campaign running in multiple key markets across the U.S. Spring Training, specifically, will remain a major area of focus in TTO’s advertising efforts, with winter campaigns centered around Diablo Stadium hosting the Los Angeles Angels each year. A second area of focus for D+B in their marketing emphasis will be TTO’s annual familiarization (FAM) tour inviting meeting planners from all over the country to come experience Tempe first hand. As a DMO for the city, this event is crucial for highlighting why Tempe makes a perfect location for meetings with 10-500 attendees.
About Davidson + Belluso
Davidson + Belluso (D+B) is a brand development agency founded in Phoenix, Arizona, in 2001 by husband and wife team, Rob Davidson and Michela Belluso. Operating under the motto "We Give a Brand," D+B provides the expertise and capabilities of a large agency with the personal attention and dedication of an in-house team. Clients range from the private to the public and nonprofit sectors, with a focus on Economic Development, Tourism, Healthcare and Education industries. Their experience includes brand development for the Phoenix Biomedical Campus, Tempe Tourism Office, Phoenix Sky Harbor International Airport and the City of Phoenix Community & Economic Development Department. For more information, visit www.davidsonbelluso.com.