Holden Wins The Brandon Hall Group Gold Award for Excellence in Learning

CHICAGO – September  30, 2015 – Human capital management research and advisory services firm Brandon Hall Group has named Holden, a Chicago-based global leader in sales performance development, winner of the Brandon Hall gold award for Excellence in Learning. Holden teamed up with Tata Interactive Systems to create the award winning simulations as a key component of The Holden Adaptive Platform™. In selecting Holden as a winner, Brandon Hall Group recognized Holden Adaptive Platform™ as the best use of games and simulations for learning.

The entries were evaluated by a panel of veteran independent senior industry experts, Brandon Hall Group senior analysts and executive leadership. Winners were selected based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measureable benefits.

“We are thrilled to receive such a coveted award honoring Holden’s online simulations and game-based learning,” said Ryan Kubacki, CEO of Holden. “We’ve worked hard to create The Holden Adaptive Platform and engage users via online simulations to solve problems, think strategically, achieve objectives and win. To be recognized by the ‘Academy Awards’ of business, talent and learning is gratifying, and it will drive us to do even better in coming years.”

The Holden Adaptive Platform is based on research culled from more than 35 years of experience working with more than 1 million sellers in 65 countries. The learning simulations use bite-sized content and analytics to track usage and behavior indicators, the training tool enables sellers to learn, practice and adopt positive selling habits while they’re working in the field. The platform helps foster problem solving and strategic thinking, while instilling effective sales performance related practices. The sales performance software integrates seamlessly into a company’s CRM to amplify success, and live coaching and consulting sessions reinforce the training. The Holden Adaptive Platform transforms order takers into demand creators, influencing the entire sales team.

Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference January 27-29, 2016, at the PGA National Resort in Palm Beach Gardens, Florida. Selected winners also will serve as presenters in the more than 20 breakout sessions during the conference.

"We see the conference as an extension of our awards program, which features leading and next practices from some of the best organizations in the world,” said Brandon Hall Group CEO Mike Cooke. “Where else can you learn from, and interact with, leaders of organizations whose human capital management programs are validated by an international panel of judges as having a direct impact on the business? We see our conference as a unique opportunity to learn from, and network with, the very best our industry has to offer in the U.S. and abroad.”

To learn more about Holden, visit the company’s website,

About Holden                                                                                            
Holden is a global leader in sales performance development. The company pioneers tools that create game-changing sales habits through online simulations, cloud-based software and live deal coaching. By flipping the classroom, sellers learn at their own pace with improved adoption. Using embedded analytics, entire teams are transformed from order takers into demand creators. Follow Holden on Facebook at holdenintl, Twitter at @holdenintl and LinkedIn.

About Brandon Hall Group
Brandon Hall Group is a human capital management research and advisory services firm that provides insights around key performance areas, including learning and development, talent management, leadership development, talent acquisition and workforce management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results. To learn more go to