Sperry Van Ness International Corporation Appoints Diane Danielson Chief Operating Officer

Boston, Mass. — June 16, 2014 — Sperry Van Ness International Corporation (SVNIC), a commercial real estate franchisor, announces that Diane Danielson, previous SVNIC Chief Platform Officer, was promoted to the company’s second highest position in the organization as Chief Operating Officer, effective January/2014.

In this role, Danielson is responsible for the day-to-day operations of SVNIC as well as those services that support the more than 180 Sperry Van Ness® franchises in 200 markets nationwide.

Prior to joining SVNIC, Danielson worked as a new media and marketing technology consultant for several industries including commercial real estate. During that time, she launched the first social network for businesswomen in the US and was a popular speaker and blogger on the topic of social media, women, and leadership. Danielson was previously employed at several prominent commercial real estate companies where she served as Vice President in Marketing and Business Development. She also worked as an attorney early on in her career. Danielson is a Colgate University and Boston College Law School graduate.

SVNIC President and CEO, Kevin Maggiacomo, adds, “Diane is a tremendous asset to the SVN team and the commercial real estate industry as a whole. Her technology and legal background paired with her marketing and commercial real estate knowledge is a rare find. Diane took on this role as she does the others in her life with great confidence and tenacity.”

Danielson’s recruitment also represents and promotes an unwavering commitment by SVNIC for gender equality. Not only does the organization pledge to help women thrive, they have launched the grassroots 50/50 by 2020 initiative advocating gender balance in leadership. 

Danielson, Maggiacomo and the rest of the SVNIC team are coming off of a highly successful year for SVNIC, including a 60% increase in new franchise sales and a 28% increase in revenue.

To learn more about becoming an SVNIC commercial real estate business owner, visit

About Sperry Van Ness International Corporation

Sperry Van Ness International Corporation (SVNIC), a commercial real estate brokerage franchisor, is one of commercial real estate’s most recognized brands, based on the annual Lipsey Survey. The SVN® Organization includes more than 180 locations in 200 markets. With headquarters in Boston, Mass., SVN Commercial Real Estate Advisors provide brokerage, tenant representation, consultation, asset management, property management, and leasing, accelerated marketing and auction services. SVN Advisors represent clients in office, multifamily, retail, industrial, self-storage, hospitality, marina and land transactions, charter schools, corporate real estate, and medical offices. All SVNIC offices are independently owned and operated. For more information, go to



Maggie Flaherty

VP of Marketing, SVNIC