New York, NY – May 14, 2014 – A feature story about Brand strategy pioneer Megan Kent, was recently seen on the Bloomberg Businessweek website as well as the other major online publications such as CNBC.com, The Boston Globe, Los Angeles Daily News, Yahoo!Finance and MarketWatch among many others.A pioneer of the strategic planning discipline in the U.S., Megan has held leadership positions at some of the most creative advertising agencies in the industry (Fallon McElligott, Hal Riney, TBWA Chiat/Day, JWT). She has developed strategic brand foundations and go to market plans for companies such as BMW, Coca-Cola, Nikon, The New York Times, Sotheby’s, Clinique, Microsoft and most recently for America’s first ever International Tourism Campaign, Brand USA.
From Fortune 500 companies to start-ups, Megan’s passion is in helping brands clarify what they stand for, and then determining the best possible way to bring an expression of those values to life along every step of the customer journey.
Megan is best known for her insightful approach to branding, and her humanistic approach to building teams and consensus. Her expertise is in understanding the conscious and subconscious cues, which define an overall brand experience, and cause consumers to intuitively prefer one brand over another.
“What defines me is my passion for improving the ways brands connect with their consumers,” remarked Megan. “I’ve spent the past several years immersed in the science of the mind, so that I can help my clients communicate with their consumers more powerfully yet effortlessly and intuitively.”
By combining her real-world experience with a distillation of the most important findings in science, she has developed a revolutionary new branding model called PrimalCode Branding™. This approach is designed to help C-Level decision makers and senior brand managers give their brands a competitive edge by helping them speak directly to their customers’ feeling vs. thinking brains.
The full text of the feature story about Megan Kent that was seen on Businessweek.com can be viewed in its entirety at http://www.megankentbrandinggroup.com/us/changing-brand-strategy-game/
For more information on Megan Kent Branding Group or PrimalCode Branding™, visit megankentbrandinggroup.com.