Nutrition and Health Market (Fruits and Berries) Scenario & Advancements to 2020

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This report analyses the most popular used fruit and berries, how they are sourced and used in industry processed formats as food ingredients. How the fruits has roles traditionally as flavors and colors within the global soft drinks industry and the new potential of bringing nutrition and health benefits as well. A short review of current claims situation and the most prospect fruit based actives for promoting health. The report in depth presents the nutritional and bioactive benefits of each individual fruit or fruit component with a thorough scientific evaluation of latest science behind. Furthermore the report brings insight into the global and regional supply situation of the raw materials, how the soft drink usage is distributed across regions and category types. The ingredient suppliers for each fruit category have been identified as well as the variety in ingredient types derived from each fruit or berry.

Key Findings

§  The fruit preparation and ingredient industry is increasingly identifying and refining fruit and berry based ingredients with a focus to optimize the nutritional and health beneficial qualities.

§  The growth in scientific evidence and associated patent protection is increasing dramatically

§  The supply situations of certain popular fruits are constrained whereas others are in good shape.

§  Raw material supply for processed ingredients are in some cases moving away for traditional export countries to new low cost production regions

§  The use of fruit and berries within the soft drink industry is still traditionally within the categories of juices and nectars followed by still drinks, whereas the popularity increasing categories as teas, energy and sports drinks are lacking behind.

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Health and wellness drive global product development in the consumer products industry. Fruits and Superfruits are at the forefront of this industry trend. Products from fruits such as pomegranate, blueberry, açai, and baobab, command a premium price for their reputed beneficial effects. There are several tropical fruits that hold potential interest for the soft drinks industry. Most of these are not available commercially, due to demand and supply issues. Soft drink manufacturers are unlikely to introduce new products unless they are certain that supplies of the raw material and derived ingredients are going to be available. At the same time, procurement functions cannot guarantee contracts until launching the product and ascertaining demand. In addition, the ingredient producer has little incentive to make the necessary investment to guarantee such supplies until assured that there will be a revenue guarantee.

From the marketing point of view soft drink manufacturers have opened up new areas of the market and expand their business. Growing consumer awareness regarding the health benefits associated with the high antioxidant content of superfruits has helped to drive activity, bringing many little known fruits into the mainstream market. A rise in the largest number of new product launches marketed on a superfruits platform is being witnessed in soft drinks category primarily in the fruit drinks and wellness drinks arenas. In terms of types of fruit, pomegranate appears to have emerged as the leader; other fruits are also continuing to grow in popularity, including açai, and other berries. New fruits are emerging on the “superfruit” bandwagon, all focusing on high levels of antioxidants, often by comparison with levels in more established superfruits, and often moving into food and drinks, following a period of launches in supplement form.

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Table Of Contents


1. Introduction
1.1 Report Description
1.2 Research Methodology

2. Executive Summary 

3. Introduction to Fruit Health and Supply Trends
3.1 Industrial Fruit Based Ingredients
3.1.1 Processing
3.2 Fruit Categories
3.2.1 Definitions
3.3 Ingredient Opportunities
3.4 Nutritional Benefits
3.5 Market Protection Activities
3.6 Health Claims
3.7 The Superfruits


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