LOS ANGELES, CA (August 19, 2014) – For the second year in a row, Hollywood venue Space 15 Twenty will play host to The Bill and Penny Drive LA, an annual penny drive powered by the Los Angeles creative community. Founded in 2013 by local actress Bel Deliá, the one-day event raises funds for highly effective, rehabilitative arts programming provided to homeless individuals by skid row-based non-profit LAMP Community. Last year’s drive attracted the support of dozens of area-based artists keen to support LAMP’s emerging artists. In exchange for dropping off their saved-up spare change, donors were treated to performances by musicians Clare Means and Mark Catalano, and an appearance by actor Calum Worthy, who made a generous donation. This year’s drive is slated for Sunday October 19 from 3pm.
The Bill and Penny Drive was born out of Deliá’s desire to address homelessness in Los Angeles. Her research into volunteer opportunities led her to LAMP Community, an organization noted for having one of the highest success rates for ending homelessness. Deliá was particularly struck by their arts programs, which provide clients an outlet for self-expression and a means of generating supplemental income. Deliá explains, “As an actress, I know how empowering and healing the arts can be.” Wanting to support the program, Deliá came up with the idea of soliciting donations from others working in the creative industry, people she imagined would be similarly touched by LAMP’s work.
Deliá and her collaborators, filmmaker Elizabeth Nakano and actress Nell Nakkan, chose to ask supporters to donate pennies and other small-denomination coins—“their spare change, basically”—because, “like many in the creative field pursuing their passions, one-time big donations may be out of the question. Still, I want to do what I can to contribute, and I believe many others would welcome the opportunity to do the same”, Deliá says. “Most people I know have a little bowl or jar to keep spare change in. Donating that is doable—and it adds up! Last year, we raised over $800.”
Preparations for this year’s drive are well underway, with musicians such as Sunny War putting their hands up to perform, and a number of last year’s attendees squirreling away their coins in anticipation of the collection date.
The Bill and Penny Drive LA will take place on October 19, 2014, from 3pm to 6pm at Space 15 Twenty (1520 N. Cahuenga Blvd. Los Angeles, CA 90028). Regular updates on Twitter @LAPennyDrive and Facebook.com/BillandPennyDriveLA
LAMP Community ends homelessness of Los Angeles' most vulnerable individuals through a continuum of services and housing. Their success rate is one of the highest for ending homelessness. More at http://www.lampcommunity.org/
For further information contact: Elizabeth Nakano, Co-Organizer / 323-412-0726 / firstname.lastname@example.org