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COBI Signs Verde Brand Communications for Communications Support in the U.S. Market

Boulder, Colo (October 7, 2015) – German cycling technology brand COBI has selected Verde Brand Communications for communications support in North America, effective immediately. Verde will play an integral part in helping COBI introduce their new COBI system and the connected cycling experience through integrated brand communications.

Elegant and simple to use, COBI is a fully integrated application and smartphone system that creates a virtual command center for cyclists wanting to stay connected while on the bike. COBI is the first system of its kind providing cyclists with hands-free connectivity, regardless of where they ride.

“I am excited about the integrated services, storytelling and tactics Verde Brand Communications will be able to provide COBI in our partnership. Verde has a great level of experience and success in brand communications across multiple markets and will help ensure COBI continues its current growth and success in North America,” said COBI Chief Marketing Officer Andreas Freitag.

COBI gives commuting cyclists access to phone calls, music, and weather forecasts.  Adventure-minded riders can access navigation and map routes with ease while monitoring a variety of fitness information. A brake light, turn signals, and headlight enhances safety for everyone.

The COBI system is hands-free, featuring a handlebar-mounted, thumb-activated control panel. Designed and engineered in Germany and unveiled with a wildly successful Kickstarter campaign in 2014, COBI is changing the way we ride.

“The technology that COBI is presenting is game-changing, and COBI’s people and products are literally redefining what it means to be connected to your cycling experience,”  said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “We feel privileged to welcome them to our client family and know that this product and company will have a very positive impact bringing cycling to the connected enthusiast.”

For more information about COBI and their launch into the North American market, please contact Senior Account Executive Scott Kaier at scott@verdepr.com or 802.238.7577.


About COBI

Designed and engineered in Germany in 2014, Kickstarter-funded COBI is the first integrated system to intelligently connect your bike with your smartphone for an all-in-one smartphone holder with charging function, bike computer, navigation system, security alarm, bell, and light. COBI was named the Prototype and Overall Winner at the 2014 Bluetooth Breakthrough Awards, 2014 IoT Innovation World Cup Innovator of the Year, and 2015 Best of Mobile Innovation Winner. COBI has over 60 employees worldwide with offices in San Francisco and Frankfurt, Germany. For additional information, please visit cobi.bike.


About Verde Brand Communications

Verde Brand Communications is a full-service agency offering services in public relations, digital media, content development, marketing, paid media, branding, events, and strategic consulting. Verde works with more than 40 brands in the outdoor, active lifestyle, cycling, snowsports, action sports, consumer electronics, and wellness markets. It has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more, please visit: verdepr.com