The report “Poland Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”, defines and segments the Poland Professional Hair Care Market with an analysis and forecast of the market size.
Browse Market Data Tables, Figures spread through 54 pages and in-depth TOC on ““Poland Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.
Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Poland is estimated to reach $172.1m by 2020.
Capital city Warsaw is the largest and most populous city in Poland. 61.5% of the Polish population resides in urban areas .Number of footfalls in the salons is poised to witness growth due to the improving economy. Majority of Polish women visit hair salons to get their hair colored or highlighted. Growing awareness among consumer regarding harmful chemical content in hair products and various hair related problems is increasing the demand for organic hair care products.
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Hair coloring products hold the largest share in professional hair care product market in Poland followed by shampoo & conditioners products. Professional hair coloring products market is estimated to grow at the highest CAGR, whereas perming and straightening products to witness lowest growth.
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L’Oreal Group with its professional hair care brands such as L’Oreal Professionnel, Redken, Matrix and Kerastase are the key players in Poland. Wella Professional, Schwarzkopf, Goldwell are few of the major brands in Poland.A premium brand ‘Artego’ by Unicompany has high market share due to its entrenched presence in the country posing strong competition to the international brands. Major international companies distribute their professional hair care products through distributors and wholesalers while focusing on reaching premium salons directly.
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