STERLING, Ill. (March 7, 2015) – Wahl is giving the men’s grooming category the power surge it needs with the addition of the new Lithium Ion Beard & Body. The new, multi-purpose tool defies the laws of grooming by delivering advanced lithium ion performance in an all-body design, fulfilling an unmet need for one tool with the power to trim, shave, and cut hair.
“Our research shows that guys are looking for three things in a grooming tool—power, versatility and convenience,” said Steven Yde, director of marketing for Wahl. “With men’s grooming continuing to grow and evolve, we realized there was a strong need for a more powerful multi-purpose grooming tool that could meet the needs for different areas of the body while delivering the uncompromising power necessary for extended use. That’s where Wahl’s new Beard & Body comes in. It’s the first rechargeable grooming solution that can do it all, without sacrificing power or performance.”
At the heart of the new Beard & Body is its powerful Lithium Ion 2.0 technology, which provides three hours of run time, so you never need to worry about running out of power in the middle of the job.
The Beard & Body comes with two full-sized heads to trim, shave, and cut hair. The first is Wahl’s new System-3 shaver head, which includes dual floating foils and a bidirectional long-hair cutter bar to deliver a close comfortable shave, without leaving any stray hairs behind. The second is Wahl’s wide-cut precision T-Blade and collection of beard and hair guide combs. Both heads are rinse-able for easy cleaning.
The Wahl Beard & Body is available for a MSRP of $59.99 at select retailers nationwide. The new addition is part of a growing family of lithium ion products from Wahl, which includes the original Lithium Ion Trimmer, Stainless Steel Lithium Ion + Trimmer, Lithium Ion Beard & Stubble Trimmer and Lithium Ion Pro Clipper. More information can be found at www.wahlgrooming.com. You can also connect with Wahl on Facebook, Twitter and YouTube. Retailers interested in more information about Wahl products should call (815) 625-6525.
About Wahl Home Products
Wahl Home Products is a division of Wahl Clipper Corporation a worldwide leader in the manufacturing of products for the consumer personal care, animal grooming and professional beauty and barber salon trade. Based in Sterling, Ill., the company is celebrating its 96th anniversary this year. For more information, visit www.wahlhomeproducts.com.
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For more information:
Patrick Kopischkie, (414) 225-9522, firstname.lastname@example.org