Inquiries about affiliated charity pour in following his appearance in a Jollibee ad on YouTube.

Makati City, June 19, 2014 – A Jollibee Ad entitled Bakit ang Sarap Maging Pilipino? featuring four foreigners who chose to make the Philippines their home went viral online last week. It was posted June 10, and averaged more than 20,000 views a day during its first week online.

Of the four, American Bryan Gallinger, a volunteer worker living in Makati City, mentioned in the ad the work he’s done volunteering for an unnamed international charity founded in the Philippines that rescues children from sex trafficking and violence. While not intended to create a mystery, Gallinger’s mention seems to have had that effect. “The response has been amazing. Calls, texts, and emails have poured in, with people asking the name of the organization and how they can help.”

The organization is in fact Called to Rescue, headed locally by Anthony Pangilinan, Officer in Charge/Director for Philippines who confirmed that his office has fielded more inquiries. “Bryan’s mention of Called to Rescue—even if not by name–has really helped raise awareness of our organization and its mission. I want to thank Bryan for doing the ad and Jollibee for producing it.”

In the ad, Bryan introduces himself and states he’s been living in the Philippines for three years. “I came to the Philippines for business. Shortly after arriving here I reconnected with the founder of an organization here that rescues children from violence and homeless situations. But I ended up staying because I fell in love with the people. They radiate smiles and positive energy wherever they go…What I learned about the Filipino people is that they are very genuine people…I love being Filipino because it changed my life. I can honestly say I'm a better man after living here in the Philippines.”


Called to Rescue Philippines is a non-profit organization that rescues children from sex trafficking, as well as violent and abusive situations nation-wide. CTR also produces school awareness programs teaching prevention and response techniques. Founded by Dr. Cyndi Romine in 1992, it opened an office in the Philippines in 2009, and has assisted with over 100 successful rescues in the Philippines. It currently hosts 15 children aged 12-17 in a home located in Quezon province.

CONTACT: Mila Romine - +63.916.591.7121 /


Bryan Gallinger, 39, is an American expatriate living in Makati City. He volunteers for Called to Rescue, helping to raise awareness about the advocacy both locally and in the US. Prior to moving to the Philippines, Gallinger was a professional musician, model, and MTV VJ.

CONTACT: Tony Ahn of Tony Ahn & Co. (press agent) - +63.919.999.5908 /