The report "Breast Lesion Localization Methods Market Comparative Analysis and End User Preference Study - (Market Assessment (Field Force, Comparative Analysis, Business Model, End User Preference Survey (Selection Criteria, Qualitative Analysis of Replacement Trend), Competitive Product Portfolio and Strategic Consolidation)", The breast lesion localization market is estimated to reach USD 877.9 Million by 2020 from USD 445.9 Million in 2015, at a CAGR of 14.5% from 2015 to 2020.
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The overall market for breast lesion localization methods is expected to witness rapid growth owing to the increasing number of breast cancer surgeries and implementation of favorable reimbursement guidelines. Furthermore, the rising demand for better quality care and growing awareness amongst patients about breast cancer screening are the other major factors driving the breast lesion localization methods market.
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On the other hand, market growth will be restrained by the uncertainty in regulatory approval procedures as a result of the risks associated with breast lesion localization devices. However, force field analysis of the market depicts that the driving forces outweigh the restraining forces.
Based on the type of localization devices, the market is segmented into wire localization, radioisotope localization (radioactive seed localization, radio occult lesion localization), magnetic tracers, and others. Among these segments, wire localization is the major focus of players as it is an established technique in the market. Also, the comparative analysis of four major types of localization methods shows that wire localization is still the gold standard for breast localization, resulting in continued adoption of this technique among end users.
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However, according to the replacement trends studied in all geographies, most end users are expected to switch from wire localization to radio-guided localization methods (especially radioactive seed localization) in the near future.
This report contains detailed analysis of end user preferences for the adoption of different breast lesion localization methods. The research findings cited in the report encapsulate the important selection criteria for breast lesion localization methods from an end-user perspective. It analysis the importance given to a particular criteria by end users during the selection of a breast lesion localization method; some of the important selection criteria include detection and success rate, re-excision rate, cost, mean localization time, effectiveness, safety, ease of use, and mean operating time.
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