Danielle Johnson, Wisconsin Department of Tourism
Lisa Marshall, Wisconsin Department of Tourism
Media Room: http://media.TravelWisconsin.com
FOR IMMEDIATE RELEASE
“AIRPLANE!” CAST SHOWCASES WISCONSIN’S WINTER WONDERLAND
IN THIRD AND FINAL TV SPOT
MADISON, Wis. (Jan. 8, 2015) — The trilogy is now complete. The final installation in a series of three seasonal TV ads from the Wisconsin Department of Tourism featuring “Airplane!” stars Kareem Abdul-Jabbar, Robert Hays and their inflatable co-star Otto Autopilot premieres Jan. 10.
The winter spot includes the familiar gang of Ted Striker, Roger Murdock and Otto inspiring travelers with a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities with stunning aerial footage.
“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” said Wisconsin Tourism Secretary Stephanie Klett. “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”
The summer, fall and winter TV spots reunited Abdul-Jabbar and Hays with the “Airplane!” writers and directors David and Jerry Zucker and Jim Abrahams, all Wisconsin natives and referred to as ZAZ in Hollywood circles.
The winter spot will run in Milwaukee, Chicago and the Twin Cities through Feb. 8, and in Chicago movie cinemas through Feb. 19. It is available to download in high resolution and can also be found on the Travel Wisconsin YouTube page. Other winter campaign components include radio, out of home, print, social media, digital advertising and public relations.
The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at www.travelwisconsin.com.
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