June 1, 2015 (Sheboygan, WI) – US sock manufacturer Wigwam Mills is pleased to announce the addition of two key staff members to its digital marketing team. The appointment of Taylor Olsen as Digital Marketing Manager along with the promotion of Luke Otten to Digital Marketing and Events Coordinator will enhance Wigwam’s digital capabilities as the brand moves into the critical holiday and spring selling seasons.
“Taylor and Luke will help fortify Wigwam’s efforts to engage with our loyal consumers in the online space,” offers Wigwam Marketing VP Eric Loferski, “Their skill sets will provide consumers with world-class digital experiences, ones that integrate seamlessly and relevantly with their active outdoor experiences.”
Olsen’s 10+ years of outdoor industry experience include ownership and operation of an outdoor sporting goods retail store with over $15 million in e-commerce sales. For the past 18 months he served as co-owner of a successful digital advertising consulting agency focused on assisting outdoor retailers in their efforts to build their e-commerce businesses.
Olsen’s responsibilities include spearheading both development and execution for all facets of Wigwam’s digital marketing plan. This includes a refreshed website with enhanced and engaging consumer content. He’ll also oversee SEO, social media and all facets of e-commerce. In addition, he’ll assist the Wigwam sales team with retail partnerships in order to help drive sales of Wigwam products through digital channels.
Otten is a 5-year veteran of Wigwam and most recently served as the Marketing Designer and e-Commerce Administrator. In his new role, Luke will support the execution of all digital marketing initiatives. He’ll also manage brand activation at Wigwam-sponsored events including Ironman Triathlon and the recently-announced partnership with Urban Mudder.
As a 3rd and 4th generation family owned company, Wigwam has designed and manufactured high-performance socks in Sheboygan, WI, USA since 1905. For 110 years Wigwam has made the best socks in the world, right here in the USA. For more information on Wigwam, please visit our website or follow us on Facebook, Twitter, Pinterest, Yonder, or Instagram.